فصلنامه جامعه، فرهنگ، رسانه
پیاپی 12 (پاییز 1393)

With the popularity and incremental publication of information on online sphere, the management of messages and endeavor to increase persuasive capabilities has gained high importance by both practitioners and academics. This article has reviewed the latest academic achievements regarding persuasion on virtual space with library and documentary study. Practical strategies to increase persuasive capability of messages regarding activities on users’ comments, videos, websites, websites associated with organizations, Email, and social networks – Facebook - has been recommended. The results suggest keeping mutual relationship with users, impalpable directing of the users’ comments, keeping impartiality, maximum use of visual attractions, creating the sense of presence for users, congruency of message and the publishing method, sources’ validity, adjustment of message with users, differences, are among the top considerations in online environment.

This article studies the present conflicts between two social network users “Facebook” and “Google plus”. The article claims that in these two social networks, different atmosphere reigns. It seems that, in virtual space, we observe some tensions between social networks users with each other. The method used in this paper is a qualitative content analysis. In order to show differences, more than analysis of comments of four profile pictures (two pictures from every network), these two social networks were observed for three months. Also for mental schemas of facebook and google plus users to each other, 110 articles on this topic which the share every network was 55 subjects, were analyzed qualitatively. Taken together, this result was obtained that facebook users had no knowledge of google plus or or if had knowledge, they had negative or neutral attitude. Instead, google plus users were quite familiar with the space of facebook and more than having negative attitude, showed a kind of bias in the stuffs that shared, well. Further more, in the stuffs of google plus users, there was plenty to ridicule facebook.

This paper reviews the evolution of epistemological views in the West and the Islamic epistemology, history and nature of the epistemology. Considering the important role of the mass media in understanding the existence and its relations, raises the concept of media epistemology, which means understanding the world and human life through the mass media. In the following, criticizes media epistemology from Feminism, Postcolonial and Postmodern Views. Media representation of women and gender stereotyping in mss media are some of feminist’s critiques. Theorizing cultural imperialism, mental war and orientalism are the critiques of postcolonial school about western media epistemology. In postmodern school, Baudrillard’s theory about simulation and hyperreality and other concepts like value-sign, pseudo-event and the society of the spectacle refers to media epistemology’s criticism.

In the postmodern era, the social networks are counted as one of the identification tools. The virtual space as general and the social networks specially, are public domins which people in them by understanding and reasoning, show a series of their knowledge, values and religious feelings. The recognition about how active Iranian users represent religious identity in social network, forms the main purpose of this article. This research tries to use an integrated approach which covers Giddens theory of building navigation, Tajfel and Turner theory of identity theory and Peter Berger theory about the religious identity and its typology in virtual space in order to determine Iranian users who are constantly on the social network, Google plus, what elements of religious identity in their user pages, they represent? These components belong to which kind of religious identity (traditional or reflexive)? In the present study, the meaning of religious identity is “the definition of oneself of itself, according to belonging to a particular religion, with the valuable and emotional considerations related to it” and two kinds of identity, “traditional identity” and “reflexive identity”, have been separated to be analyzed by using qualitative content analysis, the content of Iranian users posts which daily they share with other members more than 3 posts and more than 1000 users follow them. The results of research indicate that active users of social network “google plus” have reflexive identity and less in their post represent their religious identity and more emphasize on the emotional and valuable aspect of their identity.

Migration is common as an indicator of the interaction between the rural-urban in many countries, especially in developing countries and has different outcomes for origins and destination. During the migration, if migrants communicate with their native village and maintain it, because of earning different ideas, can have important influences on cultural, social, economical and physical space of village. The aim of this research is to study the differences between two villages (Hesar and Namgh which are adjacent to each other in order to focus on the effects of migrants on the cultural and physical context of the origin village. Although villages “Hesar (from the functions of the city “TorbateHeidariyeh”) and “Namgh” (from the functions of the city “Kashmar”) in RazaviKhorasan have been located with a five km distance from each other, have quite different status of house and rural context. The village “Hesar” according to keeping communication with their hometown by migrants has lost its traditional context. While the village “Namgh”, although with a very near distance from it, also has traditional rural settlement space and social space. The result shows that the return of migrants to the village had effects on changing cultural context and the houses in the origin village. Comparing two studied villages suggests that in village “Hesar”, migrants by return to village “Hesar”, migrants by return to village, investment and building houses, had important effect on cultural-physical context of village. In order to do this job, observation and interview techniques in terms of qualitative methods to gather information and descriptive-analytical method for the determination and presentation of results was used.

The aim of this study is to investigate the Motivational factors and their impact on the tendency to computer games. The research method is survey and a sample of 195 customers in game clubs and game nets in Yazd have been surveyed on the subject via research-made questionnaire. Findings show that the statistical relationships between training, techniques and visual effects of games, achievement motivation and motivation self-esteem with the tendency to computer games are significant. However there is no significant relationships between variables of age, employment status and marital status with the tendency to computer games. Regression results showed that training and self-esteem accountes for 22 percent of the variance f Tendency to computer games. As a result, we can conclude that motivation and encouragement and satisfaction of the needs of the audience in these games play important role in tendency of audience to the computer games.

This study aims to evaluate the audience’s satisfaction level of network applications-oriented network of Tehran province, has been implemented. The research was conducted by a researcher made questionnaire and survey method. The sample size was calculated based on 384 Cochran formulas and cluster sampling from 22 districts of Tehran and a random selection of each block was performed. Analytic approach to the interpretation of research findings and compare the frequency and percentage of deals. Based on the findings, Tehran provincial network to an acceptable level (62%) were able to provide satisfactory Iranians and the Iranians loyal audience (74% and 67% for more than 4 days a week 5 hours a day over the network viewer that they have higher than average satisfaction level of 77%) to build. The network’s most-watched program of social programs - economic and low exercise programs most watched program of the network. The main challenger to the network, the Documentary Media, Movie News and socio - economic and cultural - Education - Entertainment - entertainment, satellite networks and in religious, social - economic, political, sporting, networking Global and children in their home networks. The satisfaction of the citizens of Tehran - Tehran’s network is at an acceptable level and this represents the performance goals set by the network, is.