پژوهشنامه مدیریت اجرایی
سال چهاردهم شماره 28 (پاییز و زمستان 1401)

The recent studies show that the local market of handmade carpets has not been able to perform in its marketing sector and be considered as a product with a brand name. This is while its machine competitor has acted somewhat more favorably and used branding as the strategies to increase success. The main reason is to look at the branding of this type of carpet based on a series of teachings transmitted from the past times.In this regard, the main purpose of this study is to examine the branding processes in handmade carpet production units, ways to create, develop and position the necessary brand for them. The results of this study can be used as a basis for future policies of managers of this sector of handicrafts and have an advantage in the country. Descriptive research method is used and statistical population of the research is production units and sellers of handmade carpets in Kermanshah and Kurdistan provinces. The purpose of choosing this part of the country is to have advantageous producers of handmade carpets. The results show that these areas have less power to create valuable brands. However, there are advantages in industrial products. Studies show that the situation of branding and marketing system of production units in Kurdistan province is better than Kermanshah generally, but in terms of customer taste indicators, economic and cultural variables and market segmentation, Kermanshah has performed better. The local, spatial and historical landmarks have also been more important for branding in selected units.

Environmental (external) and organizational (internal) factors are influential in the internationalization of businesses. The purpose of this study is to present a model of factors affecting the internationalization of businesses. The sample of expertise as well as statistical research includes 10 and 65 people who have worked in the field of businesses related to international entrepreneurship or have been informed. The required data are confirmed using a 5-point Likert questionnaire and reliability based on alpha test is more than 0.7 and validity based on the appropriate value for AVE is 0.5, and research variables include variables of product characteristics, product diversity, innovation in The product is international relations and internationalized businesses. Analysis of the collected data using structural equation method has shown that the four variables were approved as effective criteria for the internationalization process of small and medium businesses. Among these, the most agreement of experts was with the components of using the strategy of innovation and development of basic technologies. In the end, it is recommended that small and medium-sized business managers, instead of the usual goods that foreign buyers themselves are looking for, include other types of goods by showing examples in their minds and tastes in order to offer different types of goods. Expand.

In the last century various countries around the world, including Iran, have encountered change in pension systems through the creation of pensionfunds to provide and manage pension assets, as well as the payment of pension benefits through these assets The performance of pension funds and it’s financial condition affect on future of million people. Since pension funds are the main players in the political, social and economic spheres of the country, the crisis related to these funds and the lack of appropriate strategies to manage this crisis, the stability of the economic, social and political spheres. It poses serious dangers to the country other hand, risks such as salary rates, master rates, as well as the rate ofreturn on investments of social security funds can be of special interest to industry managers. In this study, first, the factors affecting the balance of pension funds have been identified. Then, the systems dynamics method is used to model, simulate and finally evaluate the financial balance of pension funds. The simulation was performed in Vansim software in a time horizon of 70 years.The resource of pension funds simulation results show that there would be crisis in the pension funds, if managers accept the current situation of the system. Meanwhile, the evaluation of different scenarios at the end of the simulation has shown that increasing the rate of return and wage rate has the most positive effect and increasing the rate of higher paid pensions has a negative effect on stability of the fund.

Knowledge and intellectual capital of the organization is a key factor in a competitive market.So, obtaining and achieving it quickly can lead success for the companies in a competitive market. Knowledge management processes are systematic processes which play an effective role in improving supply chain efficiency. In this regard, the purpose of this study is to provide a model for evaluating knowledge management processes on supply chain efficiency using the system dynamics approach.This research is applicable and has been done in two stages.First, by reviewing the literature and interviewing experts, the key components of knowledge management were identified and then the system dynamics approach was used to evaluate its impact on the supply chain efficiency of a petroleum products production and distribution company. Findings showed that knowledge management processes based on the components of creation, registration, sharing, use and exploitatiovfn by improving the efficiency of supply chain elements including raw material input, production rate, transportation and customer’s service providing as well as reducing wastes have a positive impact on more demand coverage. Also, the results of the implementation of the proposed scenarios evaluated the effect of knowledge management components on the efficiency of the chain. Finally, this model was successful by providing appropriate outputs and using the components of knowledge management to increase efficiency in the supply chain.. The proposed model helps industry managers and decision makers to identify the results obtained from the implementation of knowledge management methods and to improve methods in supply chain efficiency by taking measures.

Today; in the field of entrepreneurship, special attention is paid to the category of entrepreneurship in the social ecosystem, which is mentioned as one of the factors that create benefits for society and reduce social harms. The purpose of this research was to design a model of social entrepreneurship ecosystem. The approach was a combined research. The qualitative stage was performed with the Delphi approach and presence of experts- to identify variables of social entrepreneurship ecosystem and entrepreneurship institution of buildings representatives. Quantitative stage of structural equation modeling was used for validation and confirmatory factor analysis. The data collection tool was questionnaire. Validity of that was confirmed by the experts. Reliability of that- 0.779- was determined through Cronbach's alpha. The statistical sample of the qualitative section- 12 experts in the field of "social entrepreneurship ecosystem"- was selected by Snowball method. In the quantitative stage, to obtain a proposed model; the statistical community was unlimited and sample was 384 people- among those who referred to the neighborhoods houses of 22 districts of Tehran Municipality. The finding of three Delphi stages was extraction of research variables - including independent variables of social sustainability, economic sustainability, service quality, environmental sustainability, cultural sustainability from the social entrepreneurship ecosystem; also citizen satisfaction, citizen trust, and citizen cooperation were variables dependent on the entrepreneurship institution of buildings representatives. The results of the quantitative section showed that all the hypotheses were approved. The Entrepreneurship Institution of Buildings Representatives aims to improve the social ecosystem conditions.

To succeed and improve performance, human resource management consistent with business strategy is essential. Human resource management practices contribute to the development of human resources, which in turn will lead to the implementation of the business strategy. The main purpose of this study is to investigate the relationship between human resource management, business strategy and company performance. The present study is a descriptive correlational study in terms of applied purpose and method. The statistical population of this study includes all managers and employees of industrial and commercial companies in Qazvin province. The sample size was 350 people. The available sampling method was selected for data collection and the required data were collected in this study using a 35-item questionnaire. The results of this study showed: (1) Human resource management has a positive and significant relationship with company performance. (2) There is a positive relationship between human resource management and business strategy. (3) Business strategy has a positive and significant relationship with company performance. (4) Human resource management has a positive and significant effect on the company's performance by considering the mediating role of business strategy.

The aim of the present study is to develop a model of entrepreneurial ecosystem in tourism businesses in Mazandaran province. The study is applied in terms of its purpose and considering the methodology, it is descriptive-survey with a mixed methods approach. First, using Meta-synthetic and Delphi methods, the qualitative model was developed including 34 components in six dimensions of politics, culture, support, market, financial capital, and human capital. Then, in the quantitative section, in order to assess the fitness and validity of the proposed model, Confirmatory Factor Analysis (CFA) was conducted by using Lisrel. In the qualitative and qualitative sections, sampling methods, was purposive and convenience, respectively. In the qualitative section, 15 experts and in the quantitative part, 103 entrepreneurs and people engaged in tourism businesses in Mazandaran province, participated. Results of CFA indicated that the proposed model, enjoys goodness of fit. Culture with 0.9 factor loading had the strongest effect while human capital (0.75) had the least effect on explaining the tourism entrepreneurial ecosystem structure. Additionally, to evaluate the current tourism entrepreneurial ecosystem in Mazandaran based on the same model, one sample t-test was utilized. Results of the t-test demonstrated that the tourism entrepreneurial ecosystem of Mazandaran is at its infancy. Thus, in order for the tourism entrepreneurial ecosystem to function properly, it is suggested that all sub-systems should develop and grow together so that the potency of the ecosystem may increase via synergy.

the present study seeks to provide a model for the formation of conglomerate corporates in the private business environment. The statistical population of the study was all the senior managers of head offices in the businesses of conglomerate corporates in the private corporate space, which were evaluated through semi-structured interviews. Thus, in the first part, the factors affecting the formation of such corporates in the theoretical literature were examined to complete the model obtained from the theoretical part. In the second part, the areas governing the space of conglomerate corporates were identified, which have three logics of synergy, business and managers' inclinations. In the next section, the dominant factors in each logic were identified. Based on the dominant factors in each logic, the three main themes in the three logics with a series of formulated assumptions are examined. Syntactic logic was dominated by structural factors in which organizational structure was selected. For the logic of managers' desires, behavioral factors were dominant, the composition of the board members was selected, and finally, for business logic, the underlying factors were dominant, which were based on the intensity of competition. The results showed that among the three identified logics, synergistic logic had the lowest degree of heterogeneity and managers' tendencies had the highest degree of heterogeneity. Also, when the intensity of competition is high, the composition of the board of directors is heterogeneous and the organizational structure is sectoral, the possibility of forming the most diversity (conglomerate) becomes relevant.

The most important need of an entrepreneur is to have accurate information to make the right decision. Business intelligence, through decision support at all levels of the organization, will increase the efficiency and effectiveness of the organization and lead to sustainable development. The purpose of this study is to investigate the effect of business intelligence on the quality of entrepreneurs' decisions with respect to the mediating variables of data quality, information quality and innovation. The statistical population in the present study includes Commerce Chamber active entrepreneurs of Mazandaran Province. The questionnaire was randomly collected from 285 items. To analyse the data, modelling of variance-based structural equations using Mplus software was used. The results show that there is a positive and significant effect between the variables of business intelligence, information quality, data quality and innovation on the quality of entrepreneurs' decisions. The results also indicate that the variables of information quality, data quality and innovation have a partially mediated role between the two variables of business intelligence and quality of entrepreneurs' decisions. As a result, the most important need of an entrepreneur is to have accurate information to make the right decisions, and entrepreneurs can make the right decisions by using information tools such as business intelligence, information quality, data quality and innovation.

The ambiguity of the strategies ofthe strategic approach of green human resource management for researchers and the increasing role of sustainable development and,most importantly,its environmental aspects,led the authors;The aim ofthe present study was to identify the strategies of strategic management of green human resources and to examine its relationship with sustainable development. Current research strategy;The approach is mixed.In order to collect qualitative and quantitative research data,interview tools and questionnaires were used.The statistical population of the study was experts in the field of human resources in both academic and organizational groups that human resources specialists in the twelve districts of Tabriz Municipality and its affiliated institutions formed the study group.In the qualitative part,the non-probable snowball sampling method was used to select the interviewees and a simple random method was used for the quantitative sampling.Qualitative data were collected through interview protocol and quantitative data were collected through questionnaire distribution.In the qualitative stage ofthe research,the main codes and concepts were identified through interviews with experts using theme analysis method and based on previous research and qualitative results,the dimensions of strategic green human resource management were identified and its consequences for sustainable development were investigated.In the quantitative stage ofthe research,the structural equation modeling approach using partial least squares method was used to investigate the relationship between the thirteen dimensions of strategic green human resource management and sustainable development.Findings indicated that seven dimensions including:green strategy,green human resource planning,green employment,green education,green discipline,green corporate social responsibility,green printing are significantly,directly and with low intensity effective on sustainable development.

The present study was conducted with the aim of designing a marketing model for products based on knowledge of the chemical industry. This research is based on the approach of combined exploratory research (qualitative and quantitative), the required data has been collected in two parts: qualitative (based on data base) and quantitative (based on cross-sectional survey method). The statistical community of the quality department, managers and officials of knowledge-based companies active in the field of chemical industry products, and experts and prominent university professors are familiar with the marketing issues of chemical industry products by 30 people using targeted snowball sampling. were chosen . Data were collected using semi-structured interviews. In the twentieth interview, the data resulted in theoretical saturation, after which the interviews were stopped. Quantitative community, all experts and employees working in knowledge-based companies producing chemical products were selected using Cochran's formula of 400 people as a sample. The results of coding based on the foundation data method lead to the identification of 164 items, 16 components and 7 dimensions including; Technical, managerial, intelligence, knowledge, economic, infrastructure issues, legal and supportive and available. The results of the quantitative part showed that the indices of chi-square (x2), goodness of fit, modified index of goodness of fit, root of mean error and squared approximation of the findings of the qualitative part of the research were confirmed.

Nowadays, the improvement of the digital economy has progressively changed markets and conditions for suppliers, customers, managers and entrepreneurs. Digital business environments question static approaches to competing in these markets. Uncertainty and dynamism within the market environment require expanding agility and flexibility of business techniques, particularly entry-level strategies based on the cloud computing paradigm. The purpose of this study is to recognize the dimensions and indicators of digital business strategy and the relationship between them. This research could be a kind of mixed exploratory investigate and includes two parts: qualitative (document content analysis) and qualitative-quantitative (structural-interpretive modeling) Is. Within the qualitative section, after evaluating 549 statistical corpus related to the digital sector and foreign market entry strategy, 17 metrics related to the digital business strategy and 4 dimensions (digital architecture, business dynamics, digital business model, and information management) Extricated and encoded. At that point, utilizing the analytical method of interpretive structural modeling, 15 specialists (specialists within the field of digital, marketing and cloud computing) with the method of snowball sampling were utilized to decide the connections between the dimensions and components of DBS. The results demonstrated how the relationship and engagement between the components and dimensions of digital business strategy. The results of this study suggest that among the identified factors, the field of digital business strategy, scalability of digital business strategy, speed of digital business strategy, and resources of digital business strategy. Considering factors in digital business strategy, recommendations are made to improve these dimensions in international companies.

In this research, the portfolio of faculty members has been formed and their evaluation from two dimensions of performance and potential has been done using the human resources matrix. In terms of performance; Education and research variables and in the dimension of potential; The variables of ability, aspirations and engagement are considered. Educational and research performance were collected in collaboration with the Office of Monitoring and Evaluation, Quality Assurance and the Vice Chancellor for Research, respectively, also valid evaluation forms and standard questionnaires have been used to evaluate the potential of faculty members. According to the purposive sampling method, 110 faculty members were evaluated and monitored. MATLAB software (R2018b, v9) and neural-fuzzy network method have been used for modeling and data analysis. Finally, faculty members with two scenarios of classical logic (binary or Aristotelian (0 and 1)) and fuzzy logic into four parts of the matrix, which are; Stars, core employees, question marks and dead woods were marked. According to the obtained outputs, about 30% of the subjects were in the star section, 21% as core employees, 16% as question marks and 33% in the dead woods section. Finally, by comparing the classical and fuzzy logics, the advantages of using this method are described. The obtained results indicate the success of the proposed method in analyzing the function of faculty members in the university in question and can play a role in the major decisions of that university.

In order to achieve the organizational goals, there must be a macro framework that can be used as a basis for monitoring and referred to in performance management processes. However, organizations often have difficulty using performance evaluation models. Many of these problems are due to differences in organizations and the need to recognize different dimensions of various types of organizations. In this paper, based on a qualitative-quantitative research method using grounded theory, a performance reference model is presented for organizations active in information technology. Unlike many performance evaluation frameworks that focus on measuring organizational results, the framework presented in this research was designed based on the idea that the results are, in fact, the consequences of the implementation of processes. Therefore, the layers of this model were formed from process components. For this reason, the researchers called it the Process-Oriented Performance Reference Model (PPRM). Each layer of the model is broken down hierarchically into two levels of measure domains and measures. Finally, the measures are prioritized based on group decision-making using the ARAS method. The definition of the measure domains and the prioritization of the measures were developed based on the data obtained from an Iranian company active in banking software development. The data were collected using structured interviews. In addition to the performance reference model with the proportions of the target organization, insights that were obtained from analysis and proposed to the studied organization for better performance management can be seen as the other results of the present study.

Since Iran is under sanctions for political and economic reasons and instability caused by them, high uncertainty is caused by many modern drug supply chain network parameters. Hence, this study is an attempt to present a dynamic model of the resilient drug supply chain system, considering economic, political, and logistical risks. The model presentation process in this research is done in three stages. Based on the results of a library study on the theoretical foundations and research background, resilience indicators in the supply chain are extracted in the first stage. In the second stage, the resilient model is extracted in the supply chain of the mentioned industry. After performing the necessary analyses, it is modeled, and finally, using a case study, the desired outputs and strategies are obtained. This study shows that to achieve the highest level of chain resilience, the best decision is to implement three investment strategies, human capital development and accelerating the completion of the projects based on prioritization simultaneously.

Considering the importance of employment and analyzing factors influencing it in economy, the current study estimated the number of employees working for 10 years or more in 31 provinces in Iran. Employing descriptive-analytical research method and econometric technique, the current research analyzed the role of Ease of Doing Business (EDB) index over the years 2016-2019. The findings suggest in both 2016 and 2019 there is a positive correlation between employment and EDB index, which has also been proved by other criteria including the rate of employment and industrialization of provinces. Furthermore, given the level of development of provinces (from underdeveloped to developed), while the EDB index of more developed provinces decrease, the number of employees in these provinces increase. The results of basic framework and its 6 following scenarios indicate that improving EDB index has a positive effect on employment in provinces. Moreover, in provinces which have a lower unemployment rate or are more industrialized, the EDB index has a lesser effect on employment. This is while the size of this effect is larger in provinces which enjoy a more favorable EDB index. Another finding of the study suggest that as the level of development of provinces increases from underprivileged to developed ones, the rate of effectiveness of EDB index on employment decreases. Finally, the price level has a negative impact on employment, and the rate of economic participation and bank facilities have a positive effect.

In today's competitive and challenging world, organizations need committed, motivated and engage employees to succeed. There are many problems and complexities in creating, maintaining and promoting the work Engagement of employees, that ignoring them can cause significant damage to the performance of the organization and the relationship between the organization and employees. Lack of sufficient knowledge and the lack of statistics and information in this field at the national and organizational level and the novelty of this field make the need to know and codify a suitable model of work Engagement for our country is important and necessary. To this end, the present study seeks to design a model of employee work engagement. The research method was mixed qualitatively and quantitatively and in the first stage, to present the model, the qualitative method of content analysis using the opinions of 10 industry experts using in-depth semi-structured interviews was used and the effective factors in this field were identified and classified through coding. In the second stage of the research, the model presented in the qualitative stage was quantitatively tested using the opinions of 220 employees of the Airlines of the Islamic Republic of Iran. In the model evaluation section, the structural equation modeling method was used and the data were analyzed by Structural Equation Modeling. The results show the extraction of three dimensions of cognitive, motivational and behavioral and 11 components and 35 indicators, indicating that the model is significant and components of stability and resilience are important factors.

The aim of this study was to identify university incubators in third generation universities. The research method was mixed (qualitative-quantitative), in the qualitative part the qualitative content analysis method was used with inductive approach, the participants of the qualitative part were specialists, experts and experts in the field of university incubators in the country. Targeted sampling method of type theory that 10 people were selected as key informants, the research data collection tool was a semi-structured interview. Data analysis was in the qualitative part of the theme analysis method, in the quantitative part the descriptive-survey method was used. The statistical population was all employees of companies operating in growth centers in universities of Mazandaran province. The sampling method was stratified random 225 people were selected as the statistical sample. The research data collection tool was a researcher-made questionnaire.Data analysis in this section Exploratory factor analysis in SPSS21 software was performed. Based on the research results, three dimensions of education (human resource management, knowledge management), structural (infrastructure, organizational structure, organization) and strategic (university strategies, services and support, internationalization) were identified. The results showed that university incubators include three dimensions. These dimensions are extended to three major areas of education, structure and strategy.

Countries with continuous progress in science, technology and culture, have been able to continuously raise the level of standards. It is necessary to pay attention to the economic complexity of a resistance economy, usually in confrontation with the dependent and consumer economy of a country that is not passive and It stands against economic goals and tries to change the existing economic structures and localization based on worldview and goals. The purpose of this study is to investigate the factors affecting the development of export businesses in Mazandaran province with a complexity approach through textual content analysis, and the statistical population of the study includes all articles and theoretical foundations related to the studied variable Which leads to the identification of 84 open source and 9 central codes including export networking, government re-creation, land management of export development capacities, formulation of industrial development strategy, futurism and foresight based on economic complexity, establishment of science and technology observatory, purposeful and intelligent modeling , Human capital talent management is an evolution of policy and the identified variables in terms of model level, type, basis and scope of attention are considered and finally recommended to improve the management of export businesses in Mazandaran province based on the approach of economic complexity. The 9 variables extracted in the present study should be considered.

Achieving career advancement and organizational acceptance is possible only by adopting correct and ethical policies and strategies. The political competence of managers has paved the way for promotion and success in the organization and has created a new insight in the process of managing organizations. The purpose of this study was to modeling the political competence of state managers. This study is based on the applied purpose and in terms of method in the field of descriptive survey studies. Identification of indicators of political competence was done through semi-structured interviews based on theoretical saturation with 17 professors in the field of organizational behavior management, human resource management and political science. The validity and reliability of the interviews were confirmed by the method of relative content validity and Kappa Cohen index, respectively. In order to modeling political competence, the opinions of 24 former and current managers of state organizations in Khorramabad were used using purposive non-probability sampling method and a questionnaire. The validity and reliability of the questionnaire were confirmed using content validity and test-post-test method, respectively. Coding of interviews using Atlas.ti software identified 14 key indicators of political competence. Modeling the indicators identified by the interpretive structural methoding led to the formation of seven levels, of which political knowledge and skills, identification of key individuals and influence tactics were the most effective, and political networking was the most effective indicator of political competence.

Expounding organizational integrity and its basic element in Iranian public organizations, this research aims to clarify the concept of organizational integrity through presenting a model. Considering the essence of the research, mixed research method is used. In this research, many theories and models in the field of organizational integrity have been examined. These models are expressed from the study of 217 researches and the selection of 63 articles and books.Effective factors on organizational integrity are determined using theoretical bases, interviews and questionnaires as well as required quality and quantity analyses and then the research findings are briefed through which the questions set out in the first chapter will be answered. Statistical computer program, Smart PLS3, is used to survey the questions and to process the research method and also to analyze data. And, structural equation modeling (SEM) is also used to survey and rate the pattern of organizational integrity in public organizations. In the end, findings show that organizational, cultural and managerial factors effect organizational integrity in the public sector.

E-insurance is a new approach based on information technology, which its implementation can have a significant impact on the performance of insurance organizations. The purpose of this study was to investigate the factors affecting the implementation of e-insurance and its impact on competitive advantage and profitability at the customer (B2C) level. First, by reviewing the research literature, various factors affecting the implementation and implementation of electronic insurance at the customer level have been investigated. The data collection tool was a researcher-made questionnaire. The statistical population of this study was the employees of selected insurance companies, which was determined 320 individuals by the method of structural equations, and SPSS and PLS statistical software were used to analyze the data. Based on the results of the research hypotheses, the impact of all factors considered at the customer level like data quality, ease of use, perceived value, e-security and reliability on electronic insurance was confirmed. Electronic insurance implementation also has a positive and significant effect on competitive advantage and profitability. Based on the findings, the final model for the successful implementation of electronic insurance in the insurance industry, provides a valuable perspective for researchers and insurance companies on implementation e-insurance and its benefit.

According to the importance of oil, gas and petrochemical industries and their related supply chain risks, this research with the aim of identifying logistics outsourcing risks, and proposing suitable risk management strategies is done. At first, logistics outsourcing to third party logistics (3PLs) providers were identified and classified in seven categories: strategic, financial, operational, design related, quality related, economic, changes in policies and government alteration. Main data gathering tools were questionnaire and interview. In data analysis phase, firstly, fuzzy cognitive mapping (FCM) was employed for analyzing risks and their interrelationships to determine their relative weight based on centrality measure and secondly, a combination of house of quality (HOQ) and multiple objective mathematical programming model were utilized to propose relevant risk mitigation strategies. Research findings show that the risk of unresponsiveness to customer needs is the most important one, following by disruption risks in operations, and uncontrollability on logistics operations. Further, requesting letter of credit from 3PL providers, creating black list, defining very strict quality standards and limits are among the most important preventive mitigation strategies. 3PLs ranking system design, using mixed contracts, holding tenders, and special attention to local suppliers have been identified as the most important flexibility strategies to mitigate risks. Finally, the most important process strategies to risk management were identified as improving the credit of company, establishing long-term relationships with 3PLs, enhancing resilience, and demand prediction and management system.

Unstable and complex environment, increasing competition, rapid changes and developments, technological advances, rapid exchanges and increasing development of communications have led organizations to seek a competitive advantage to differentiate. One of the important factors in differentiating between organizations is the concept of competitiveness. To this end, managers of organizations seek to identify and strengthen the factors affecting competitiveness. Therefore, the present study aims to increase the competitiveness of manufacturing companies, to assess the factors affecting competitiveness using logistics strategies. The present study is in the positivist paradigm with a hypothetical-deductive approach and is considered in terms of purpose, descriptive-survey and cross-sectional. The statistical population of the research includes senior managers, middle managers and support partners of the country's manufacturing companies. Research data were completed and analyzed electronically in the form of a questionnaire of Spilan et al., With 345 questionnaires. The results of structural equation analysis showed that logistics strategies (process, market and information) have a positive and significant effect on competitiveness. Among these strategies, information strategy, process strategy and market strategy had the most impact on competitiveness, respectively. The results also showed that customer service has a positive and significant effect on the impact of logistics strategies on competitiveness. This effect was the highest in the effectiveness of information strategy, market strategy and process strategy in competitiveness, respectively.

The results of the quality section show 12 categories of factors: adaptability, product mix, brand management, flexibility, quality, control, initiative and innovation, strategic capability, planning; Technical knowledge, Research (exporting ideas) and Health, under the selected code Product Quality and as a causal factor, 7 categories of factors: Insurance coverage, Organizational justice, Organizational entrepreneurship And Agility, Learning and Anthropology under the two headings of Job Security and Knowledge updated in the field of activities, as underlying factors, 14 categories of factors Customs Regulation, Institutional Support Meritocracy, Thought, Political Economy, Effectiveness, Political Approach, Economic Diplomacy, CIA Orientation, Economic Factors, Money and Currency Market, Threat of Currency Fluctuations , Capital Environmental Factors And Competitive advantage (return on investment), under the three selected codes of legal protections, political factors and economic factors, as intervening factors, 3 categories of factors: communication mix, communication (job security) and management Customer under the selected code of marketing communications as a factor of strategies and finally 13 categories of factors marketing capability , distribution mix , price mix , new marketing capability , dialogue and dialogue capability , interoperability , Trust, Competitiveness, Competitiveness Factors, Industrial Competition, Competitiveness and Competitive Law and Strategic Thinking (Scientific Production with Preservation of Authenticity) The consequences of exporting handmade carpets have been identified.The results of model validation also show the validity of the analyzed paths of the model from the perspective of experts.