ارتباطات

The purpose of this research is to investigate the variables (self-confidence, communication, anxiety, social benefits, social good, attitude towards education and people's preparation) on the behavioral intention of tourism students towards the use of artificial intelligence.

The current research is classified as a descriptive survey research in terms of its practical purpose and in terms of its research method, and the statistical population is tourism students across the country. Statistical analyzes were also performed using spss and Amos software, and the regression method was also used in the hypothesis path analysis test, and it also displays the mean, standard deviation, skewness, and kurtosis.

The results of the research showed that all the factors and variables of the research have a positive and significant effect on the behavioral intention, except the perceived usefulness, which hypothesis was rejected, and the result showed us that the variables have an important and significant effect on the behavioral intention of the people. And by controlling these variables in the education system of the country, especially tourism, a suitable platform for optimal education can be provided.

The purpose of the current research is to design a model of effective marketing capabilities based on communication (case study: National Drilling Company). According to its purpose, the research method is applied, and in terms of execution method, it is mixed (qualitative-quantitative) and in terms of nature and method, it is descriptive-survey, and it is an exploratory research type of research. The statistical population of the research includes 10 experts, professors and strategic managers of National Iranian Drilling Company. Data collection was done in the qualitative part of semi-structured interviews and in the quantitative part of the questionnaire. Coding was used in the data analysis of the qualitative part and SPSS and Lisrel software were used in the quantitative part. The results of the research showed that after core and optional coding and creation of main and sub-categories of six dimensions of effective marketing capabilities based on communication, i.e. strategic capabilities, operational capabilities, functional capabilities, internal capabilities of the company and external capabilities and communication as dimensions of capability. Effective marketing methods based on communication were identified.

The purpose of this research was to design a model of organizational communication with an emphasis on increasing administrative health in the country's tax affairs organization. This research is in terms of philosophy, interpretation, inductive approach, and the goal is developmental-applicative, and in terms of the nature of the data, it is of a qualitative type based on the foundation data method. And they were professors in the field of management with merit indicators. 15 people were selected in a targeted way and continued until the theoretical data saturation stage. Data collection was done through semi-structured interviews. To ensure the validity and reliability of the research data, two methods of review by participants and review by colleagues and intra-coder reliability were used. Data analysis was done by Strauss and Corbin method of Foundation Data Theory and using MAXQDA software. The findings showed that the model of organizational communication with an emphasis on increasing administrative health in the country's tax affairs organization consists of 6 main categories and 20 subcategories. The qualitative model of the components of organizational communication was designed with an emphasis on increasing administrative health in the country's tax affairs organization, taking into account causal conditions, background factors, appropriate strategies, intervening conditions. The results showed that tax affairs should have a healthy function, and for a healthy function, it is necessary to create a suitable organizational communication model with an emphasis on administrative health.

Today's social community pays great attention to human resources. In other words, the performance of employees in the service sector, especially the tourism industry, is becoming increasingly important. On the other hand, tourism industry employees contribute significantly to creating a competitive advantage, with organizations with better-performing employees experiencing better business growth. Therefore, this study sought to investigate the influence of internal marketing on the employees’ job performance mediated by knowledge sharing and the moderating role of communication. The current study is applied in terms of purpose and descriptive survey in terms of method. The statistical population of the study comprised the 390 employees of four and five-star hotels in Mashhad. The required data were collected from the administered questionnaires, which were then analyzed via structural equation modeling using the AMOS software. The findings of the study indicated that internal marketing exerted a positive significant influence on knowledge sharing and staff performance. Moreover, knowledge sharing was found to have a positive effect on employees' job performance. Furthermore, the positive effects of the moderating role of organizational communication and knowledge sharing were also confirmed. The present research is descriptive-survey in terms of applied purpose and method of work. The statistical population of the study includes the staff of hotels in Mashhad. The collected data from 390 questionnaires were analyzed by structural equation modeling with AMOS software. Findings showed that internal marketing has a positive and significant effect on knowledge sharing and employee performance. At the same time, knowledge sharing has a positive effect on employees' job performance. Another result was that the moderator role of organizational communication was also confirmed. In addition, the role of knowledge sharing interface was also confirmed.

Communication styles are one of the key elements in management and a basic and necessary basis for effective managers in communicating with employees. The present study was developed with the aim of providing a model for the application of the controlling communication style of managers in Mashhad University of Medical Sciences.

The strategy of the current research is theme analysis in the qualitative part and survey in the quantitative part. The sample size was estimated to be 12 people in the qualitative part using the saturation principle and 97 people in the quantitative part using the simple random sampling method from the managers of Mashhad University of Medical Sciences. The method of data collection in this research is interview and questionnaire, and MaxQuda software was used in the qualitative part and SPSS 22 and PLS software were used in the quantitative part to analyze the research data.

The findings of the research include 3 categories titled manager's conditions, job conditions and subordinates' conditions and 6 components.

According to the results of the research, managers of Mashhad University of Medical Sciences can use the control style in critical situations and when employees are uncertain about how to do their work, in order to move in line with the organization's goals and increase productivity.

This study was conducted to know and understand the phenomenon of human resources communication avoidance and analyzing its antecedent and background factors. The statistical population of this research is experts who consist of university professors in the fields of organizational behavior management, human resource management and psychology, along with managers of government organizations in the research which uses the snowball sampling method and based on the principle of theoretical adequacy, the sample members were selected. The data collection tool is a semi-structured interview in the qualitative part and a questionnaire in the quantitative part. In this research, the coding method and Atlas. ti software were used in the qualitative part of the data analysis, and the Fuzzy Dymetal method was used in the quantitative part. The findings of the research include the identification of antecedent and consequential factors of human resources communication apprehension and their prioritization. Based on this, the conclusion of the research, separated into two parts, the antecedents and the consequences of communication apprehension, indicates that the most important antecedent and influencing factors on the phenomenon of communication apprehension are the lack of social skills and collectability, cognitive biases. negative self-evaluation and self-depreciation, lack of self-confidence disorder, and shy personality and emotional intelligence. Also, the second part of the results shows that the most important factors and consequences of communication apprehension are lack of promotion of social status, job and emotional burnout, reduction of individual's learning ability and problems in information exchange, and weakening of individual social skills.

Communication is one of the most important management processes, and the nature of a manager's job requires him to communicate with employees and customers. Therefore, the current research was developed with the aim of presenting a model for the application of equal communication style of managers in Mashhad University of Medical Sciences. The research strategy in the qualitative part was theme analysis and in the quantitative part, survey. The statistical population was the experts and managers of the qualitative department of Mashhad University of Medical Sciences, who were selected as the sample size using the principle of saturation and sampling method. In the quantitative part, the statistical population included 130 managers of Mashhad University of Medical Sciences. From the statistical population, 97 people were selected as samples by simple random method. The method of data collection in this research is interviews and questionnaires, and for the analysis of research data in the qualitative part, MAXQDA software and in the quantitative part SPSS 22 and SMART-PLS software were used. The findings of the research include 3 categories of manager's conditions, job conditions and subordinates' conditions. Also, in the quantitative part, the results of data analysis showed that the mentioned model has the required validity. According to the results of the research, managers of Mashhad University of Medical Sciences can use the equalization style to form informal groups and increase the motivation of employees aligned with the goals of the organization, which ultimately leads to greater participation of employees to achieve the goals of the organization.

Designing a strategy that provides the specific goal of an organization is called goal-based management. This research seeks to empirically analyze the effect of public relations strategies on safe shipping communications based on goal-based management. The current research method is of a combined type. In the qualitative part, the interview tool was used and the experts were interviewed until reaching theoretical saturation, and the data was coded using Max QDA software, and the dimensions and components of the qualitative part are as described below, including crisis management. Maritime accidents, protection of interests, demand for seafaring, seafaring culture, reduction of seafarers' worries, seafarers' problems, responsibility to stakeholders, management of seafaring accidents, seafaring culture and improving the quality of seafarers' education were identified. In the quantitative part, using a researcher-made questionnaire that was obtained from the qualitative part; After presenting the hypotheses, according to the results of the qualitative section, the research hypotheses were evaluated; And also through SPSS software, the obtained data were analyzed quantitatively. In addition, using linear regression test, the hypotheses were checked and all research hypotheses were confirmed.

This research examines the impact of structure and cultural awareness on strategic performance with the mediating role of competitive intelligence. Research is an applied purpose and in terms of how descriptive information is collected. Research data is collected through the five -choice Likert questions in the research questionnaire. The research society is used by Sepah Khorramabad Bank of Cochran for a limited community, with the total statistical population of over 1500 to calculate the sample size required for research using Cochran formula at a confidence level of 5 % to 306 people. The sample studied was collected in an accessible method. Research results showed that bank structure variables on strategic performance with the mediating role of planning (0.405) cultural awareness on strategic performance with the mediating role of planning (0.360) On strategic performance with the mediating role of analysis and study (0.421) cultural awareness on strategic performance with the mediating role of analysis and analysis (0.081) Analysis (0.924) Cultural awareness on strategic performance (0.080 ) Bank Structure on Strategic Performance with Communication Mediation Role (0.429) Cultural Consciousness on Strategic Performance with Communication Mediation (0.130) Bank Structure on Planning (0.405) Cultural Awareness on Planning (0.359) Structure Bank on Analysis and Review (0.177) Cultural Awareness on Analysis and Review (0.226) Bank Structure on Information Collection (0.149) Cultural Awareness on Information Collection (0.099) Bank Structure on Communication (566/ 0) Cultural awareness on communication (0.171) Planning on Strategic Performance (0.541) Analysis of Strategic Performance (0.357) Information Collect Information on Strategic Performance (0.804) Communication on Strategic Performance (758/ 0) in sh Tehran Bank of Tehran has a significant impact.

The requirements and conditions governing the activity environment of organizations have made it more and more necessary to communicate with each other, so inter-organizational communication plays a significant role in the performance of organizations. In this regard, the current research has been conducted with the aim of identifying and prioritizing Antecedents of Inter-organizational Cooperation .This applied research was done with sequential mixed method (qualitative-quantitative). The statistical population in the qualitative part of experts included professors and managers communication. The statistical sample was obtained by snowball sampling and equal to 20 people. The obtained information was collected by semi-structured interview and analyzed by thematic analysis method. Then the obtained factors were validated. The statistical population in the quantitative part was the professors and employees of the defensive organizations, whose data was collected by the questionnaire method and using the structural equation model in the P.L.S software was analyzed. Findings shoewd that the identified antecedents of Inter-organizational Cooperation were categorized into three main categories: human factors, Structural factors and environmental factors. Quantitative findings also showed that the classification done can be confirmed. The ranking of the influence of these factors is also human, environmental and Structural antecedents respectively. The proposed model can help increase IRI military interactions and communications with other organizations to play a more effective role in the country and increase the country's defense power.

Entrepreneurship in all fields, especially in artistic fields, is very helpful as a symbol of effort and success in business and economic affairs, and it is always in line with the times and moves along with our times; Scince entrepreneurs are among the pioneers of success in the commercial affairs of society. Also, arts entrepreneurship is a kind of management process that, through cultural workers, seeks to support their creativity and independence, to promote an adaptive capacity and create artistic, economic and social value for their works. The status of arts entrepreneurship, as a relatively new field, is in keeping with the times and concerning ongoing library efforts, efforts are being made to grow together. Arts entrepreneurship is in line with the value chain, which includes the distribution and exploitation of artistic products. Therefore, arts entrepreneurship can demonstrate the relational and visual processes through a rational economy by which entrepreneurs experience and interact with their living environment, including existing or imagined customers. The concept of entrepreneurship does not always mean doing great things through ideas, innovations and absolute luck. When it comes to arts entrepreneurs, the way they use technologies and integrate them into their businesses makes their entrepreneurial approach more different, even compared to other types of entrepreneurs. Thus, this research aims to explore the role of social media in the success of arts entrepreneurs.
Research The current research is applied in terms of purpose and qualitative in terms of methods. The participants considered by the researcher include: experts and activists in the field of media entrepreneurship and arts entrepreneurs, In-depth interviews were conducted with sixteen interviewees in this field, which reached theoretical saturation in the fourteenth interview, and the next two interviews were conducted to ensure the sufficiency of the interviews and for data analysis, extracting information from the transcribed texts of the interviews and analyzing the information was done. Finally, a model was proposed through several stages of coding and the results of selective coding were selected based on the codes that had the most repetitions. The analysis of the Atlas T8 software showed that it finally led to the identification of 9 components and 37 selected codes.
The findings revealed that marketing, organizational, media, communication, environmental, managerial, legal, economic and entrepreneurial components are effective. In the marketing component, businesses can establish a strong relationship with their target customers and create value for them to receive value from the customer in return. Also, the media component (networks and social media) are technologies that facilitate the creation or sharing of information, ideas, and virtual networks in the form of platforms such as the web and mobile phones, as well as environmental communication to examine and study and implement the way people interact and cultures pay. The results showed that consequences such as creative, innovative and creative ideas, sufficient knowledge in the field of entrepreneurship, creation of platforms for media entrepreneurship, having new ideas, independence and risk-taking were of paramount importance. Arts entrepreneurship can be seen as a gradual process in the field of entrepreneurship. Entrepreneurs work to create adaptive capacity as well as artistic, economic and social value for their fields of interest. It should be acknowledged that the use of social media by arts entrepreneurs is a two-way activity in the space of social networks because social media use people's free time and make them share and produce content among their audiences, gain popularity, a special position and host millions of audiences.
 
Discussion & The study revealed that if the strategies proposed in the model are used by the owners and custodians of art businesses, artists, and art supporters, it can bring cultural, economic, and social capital to the benefit of artists, community members, and the country. Based on the concluding remarks, the authors have made the following suggestions: (i) To design a clear model and vision for building a personal brand for arts entrepreneurs in all artistic fields; (ii) To have a practical view toward designing and launching a personal business model, in cultural and artistic firms by arts entrepreneurs that can lead to improved entrepreneurial activities; (iii) To revisit branding activities according to the existing and different supports in the growth path of each business, such as teaching, sales and other available items that will cause the growth of that business.

This study was conducted with the aim of designing a model of employee relations with colleagues based on a hermeneutic approach and in order to better understand the relationships and relationships between employees. Semi-structured interviews were used to answer the research questions and Strauss and Corbin model was used to analyze the data. Philosophical foundations of the present method are symbolic-interpretive paradigm, its approach is inductive and the quality of research is qualitative. The statistical population of the study is 15 university professors and specialists working in the headquarters of Yasouj University of Medical Sciences, which was according to the saturation rule and using purposive sampling method. The data obtained from the interviews during the open axial and selective coding process led to the development of theory and the design of a staff relationship model. The results of the study include: learning, improving behavior, joint efforts, empathy, reducing conflict and violence, satisfaction, team and group formation, increasing power and increasing deviant behaviors. It is expected that due to the existence of social and human interactions, indicators of substantive reason such as social responsibility, commitment, attention and care of colleagues and observance of ethical and human principles prevail over employees.

The main purpose of this article was to investigate the role of social and cultural empowerment in institutionalizing smart programs of Iran's tourism industry and identify the components of smart tourism in Iran's urban destinations. As a mixed-method research, this study used contractual qualitative content analysis within its qualitative phase and a survey in its quantitative phase. As for the qualitative phase, 13 Iranian tourism managers were selected and interviewed through targeted and snowball sampling. Moreover, to conduct the quantitative phase, 390 travel agency experts were selected via convenience sampling, using Cochran's formula. The results of analyzing the data via structural equation modeling with the partial least squares approach showed that all observable and hidden variables were significant at the level of 0/05, all of which were confirmed. Furthermore, socio-cultural empowerment, smart governance, development of new smart technologies applications, and comprehensive smart tourism services were identified as components of the smart tourism industry in Iran. In addition, based on the Stone-Geisser index, the redundancy index of the social and cultural empowerment component was calculated to be 0/523 and based on its value in the final model (0/528), the strong predictive power of the model was confirmed.

This study was carried out to explain and analyze the components of manager-subordinate communication from Islamic perspective. A qualitative thematic analysis was adopted to extract the required communication-related themes from religious sources. The statistical population of this study was comprised of books (including the Quran and Nahj al-balagha) and articles in the domain of Islam and the Infallibles’ (a) conduct, from which a sample of books and research articles were selected. In order to extract the themes, first the descriptive coding of basic themes was carried out. Then, in the interpretive coding stage, the basic themes were categorized into organizing themes. Finally, the determination of comprehensive themes – which covered all previous themes – was done. Data analysis led to the identification of 56 descriptive themes, 18 organizing themes, and 6 comprehensive themes. The main components included the enhancement of tolerance, meritocracy, and avoidance of arrogance.

The aim of this study was to investigate the effect of information and communication technology on improving the performance and efficiency of Meli Bank in Tehran. Modern trade requires appropriate tools and infrastructures for the development of economic processes, so the link between information and communication technology and banking is one of the most tangible and obvious points that come to mind according to the subject of the research, this research has been applied in terms of purpose and in terms of how to collect information is correlation and survey type. The data collection tool in this study was a questionnaire derived from the service quality measurement scale based on the SERVQUAL model, which was carried out using researches and received the opinions of banking professors and experts. The questionnaire consists of 3 parts: the first part of the questionnaire includes a brief explanation of the questionnaire and then demographic questions such as gender, age, education level, occupation and familiarity with ICT components have been removed and then 5 questions with Likert spectrum related to the utilization of information and communication technology in bank branches have been designed and then 30 questions with Likert spectrum related to measuring the effect of using the effect of using. Information technology on the quality of banking services is presented based on the SERVQUAL model. The results obtained from inferential statistics are as follows: Among the dimensions of SERVQUAL, empathy has the highest rank. In comparing ICT components of computer and ATM components in accountability dimension, sales terminal in the dimension of responsiveness, empathy and reliability are significant.

Communication is one of the most important factors of the human workforce’s development and sublimation and it is enumerated amongst the vital factors for the success of every organization. Management is often recounted as the heart of organization and the communication stream is reminded of as the blood-making flow of the organization. If the stream of communication is flawed by the management, a phenomenon termed organizational stroke emerges. The present study aims at elaboration and designing of a model for organizational stroke in the governmental organizations. This study takes advantage of the qualitative research strategy and uses a method drawn on the data to offer a comprehensive model for the organizational stroke in the governmental organizations. The present study’s findings are the products of interview with 15 experts selected from the area of the governmental management based on a purposive method. Holsti reliability and descriptive validity methods were used to determine the validity and reliability of the research. The analyzes performed in the open, axial and selective coding process showed 391 The key point, 106 open codes, 32 axial codes, 5 selective codes and 2 categories, which led to the emergence of the final research model. The present study’s findings include the indicators of the human Factors, managerial Factors, structural Factors , cultural Factors and Environmental factors that have been found to influence the organizational stroke in the governmental organizations. The outcomes of the organizational stroke and strategies for reducing it were also identified.

Social media can be an important tool for organizing communication and affect the relationship between organizations and customers. The purpose of this paper is to investigate the relationship between using social media and the dimensions of customer relationship management in the Online Stores. The present study based on purpose, is an applied research, in terms of implementation, is a survey research and in terms of data collection method, is descriptive research which uses Structural Equation Modeling- Partial Least Squares Method (SEM-PLS). Also SPSS and Smart PLS are used to analyzing data. The statistical population of this study was the personnel of the relationship management unit in 14 Online Stores. Finally, 181 were selected as sample size. The analysis of collected data shows that the use of social media has a positive impact on all aspects of customer relationship management. Also, the ICT infrastructure affects this relationship as a moderating variable. The result is that social media can play a significant role in linking customers with organizations. On the other hand, in today’s business environment, continuous and uninterrupted communication with customers via these tools can inform the organization from demands and needs of the customers.