جستجوی مقالات مرتبط با کلیدواژه « Tehran City » در نشریات گروه « مدیریت »

The purpose of the current research is to analyze the relationship between the development of health tourism and content marketing, which in terms of purpose is applied with an exploratory approach and in terms of data analysis, it is mixed (qualitative-quantitative). The statistical population in the qualitative phase included managers and senior managers of health tourism and university professors in the fields of marketing management and tourism management, and 11 experts were selected using the purposeful sampling method. The main tool of data collection in this phase was in-depth and semi-structured interviews with experts and were analyzed by thematic analysis method. In the quantitative phase, the senior, middle and operational managers of public and private medical centers in Tehran province who were in contact with the reference sites and digital media in the field of health tourism were considered as the community, and among them, 400 people were selected based on the sampling method. available were selected as a statistical sample. In this phase, a researcher-made questionnaire consisting of 15 items was used as the main tool for data collection. SPSS and PLS software were used to perform descriptive and inferential analyses. The research results led to a research model including six overarching themes (causal factors, environmental factors, strategic factors, value of the country's health tourism brand, primary outcomes, and secondary outcomes), and fifteen constructive themes, and the hypothetical relationships of the model were tested in a large community. were approved.The purpose of the current research is to analyze the relationship between the development of health tourism and content marketing, which in terms of purpose is applied with an exploratory approach and in terms of data analysis, it is mixed (qualitative-quantitative). The statistical population in the qualitative phase included managers and senior managers of health tourism and university professors in the fields of marketing management and tourism management, and 11 experts were selected using the purposeful sampling method. The main tool of data collection in this phase was in-depth and semi-structured interviews with experts and were analyzed by thematic analysis method. In the quantitative phase, the senior, middle and operational managers of public and private medical centers in Tehran province who were in contact with the reference sites and digital media in the field of health tourism were considered as the community, and among them, 400 people were selected based on the sampling method. available were selected as a statistical sample. In this phase, a researcher-made questionnaire consisting of 15 items was used as the main tool for data collection. SPSS and PLS software were used to perform descriptive and inferential analyses. The research results led to a research model including six overarching themes (causal factors, environmental factors, strategic factors, value of the country's health tourism brand, primary outcomes, and secondary outcomes), and fifteen constructive themes, and the hypothetical relationships of the model were tested in a large community. were approved.The purpose of the current research is to analyze the relationship between the development of health tourism and content marketing, which in terms of purpose is applied with an exploratory approach and in terms of data analysis, it is mixed (qualitative-quantitative). The statistical population in the qualitative phase included managers and senior managers of health tourism and university professors in the fields of marketing management and tourism management, and 11 experts were selected using the purposeful sampling method. The main tool of data collection in this phase was in-depth and semi-structured interviews with experts and were analyzed by thematic analysis method. In the quantitative phase, the senior, middle and operational managers of public and private medical centers in Tehran province who were in contact with the reference sites and digital media in the field of health tourism were considered as the community, and among them, 400 people were selected based on the sampling method. available were selected as a statistical sample. In this phase, a researcher-made questionnaire consisting of 15 items was used as the main tool for data collection. SPSS and PLS software were used to perform descriptive and inferential analyses. The research results led to a research model including six overarching themes (causal factors, environmental factors, strategic factors, value of the country's health tourism brand, primary outcomes, and secondary outcomes), and fifteen constructive themes, and the hypothetical relationships of the model were tested in a large community. were approved.400 people were selected based on the sampling method. available were selected as a statistical sample. In this phase, a researcher-made questionnaire consisting of 15 items was used as the main tool for data collection. SPSS and PLS software were used to perform descriptive and inferential analyses. The research results led to a research model including six overarching themes (causal factors, environmental factors, strategic factors, value of the country's health tourism brand, primary outcomes, and secondary outcomes), and fifteen constructive themes, and the hypothetical relationships of the model were tested in a large community. were approved.

Nowadays, food has found a special place in the tourism industry and most restaurants, hotels, and residences promote their food culture. Furthermore, Food is one of the main motivations for tourism, and Iran is considered one of the main schools of food with its variety of food, drink, and bread. Therefore, the need to deal with food tourism is very important in the development of tourism. Therefore, the aim of this study is to measure the effect of native foods on the development of food tourism in traditional restaurants in Tehran, which is practical and descriptive-analytical research. For this purpose, a researcher-made questionnaire with four indicators of restaurants' spatial distribution, interior space, native food, and tourist attraction was used. Questionnaires were completed by 350 domestic and foreign tourists and 250 managers of traditional restaurants in Tehran in the year 1400 and the sampling was done randomly. The questionnaire's validity and reliability were confirmed with Cronbach's alpha value of 0.859, respectively. The data analysis was done through one-sample t-test, LSD, and structural equation modeling. The results showed that in the index of spatial distribution, the factor of the proximity of traditional restaurants to historical attractions with a value or factor load of 0.56 and respect for the spatial distribution of traditional restaurants with a factor of 0.3 had the highest and lowest effects, respectively. In terms of the local food index, the attractiveness of food variable had the highest effect with a factor of 0.67, and the use of Tehran local foods in traditional restaurants has the lowest effect with a factor of 0.18. In terms of the indoor space, inducing a sense of relaxation with a factor of 0.57 had the highest effect, and tourists' knowledge of local foods had the lowest effect with a factor of 0.1. In terms of the tourist attraction, diversity in preparing and serving local foods with a factor of 0.67 has the greatest effect, and sharing the experience of serving local food with others had less importance with a factor of 0.44. As a result, it can be stated that the presence of native foods in traditional restaurants of Tehran can be very effective in the development of gastronomy tourism industry

Branding a place is a process that affects the experience of tourists by creating a strong identity and recognition for a place, and by highlighting the unique features of places and attracting the attention of tourists and other stakeholders, it can attract more tourists and economic development. Based on this, the present study aims to investigate the impact of place branding on the components of the tourism experience of health tourists studied in Tehran. In this research, an attempt was made to analyze the effect of place branding on the components of the tourism experience of health tourists studied in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of incoming tourists to Tehran; due to the lack of accurate statistics on the number of incoming tourists, in order to determine the sample size, Cochran's formula was used for the unlimited population, and the sample size was estimated to be 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model, and its reliability was calculated using Cronbach's alpha. Data was analyzed using SPSS and SMART PLS software with descriptive statistics and structural equation modeling. The findings showed that place branding has a positive and significant effect on the attractiveness, accessibility, accommodation facilities and activities of the health tourism experience of Tehran health tourists. Among the studied variables, place branding had the most significant effect on the attractiveness of the tourist experience, with a path coefficient value of 0.643 and the least effect on the facilities and activities variable, with a path coefficient value of 0.472. Based on the findings of this research, it can be concluded that the policy makers and planners of the tourism field of Tehran city need to plan in the field of place branding and defining the branding of the health tourism field in order to create the ground for attracting tourists and Benefit from the benefits of tourism development.

The sharing economy is defined as a socio-economic model based on the common use of unused and unnecessary goods. Now, this concept in economic sciences has grown rapidly and with the development of business models in recent years, it has shown its role even more. The purpose of this research is to design a framework for the determinants of the intention to continuously use sharing economy systems and, on a case-by-case basis, internet taxis. In order to conduct this research, the method of meta-composite studies, which is a kind of systematic study method, was used. Four hundred and eighty scientific documents were obtained by searching the Scopus database, and after removing the articles, finally 49 articles were selected for the final review. In this research, open coding method and MAXQDA2018 software were used for data extraction and coding. The results of the research indicate the existence of twenty-seven sub-fields in the form of six main fields including platform features, customer factors, trust, social context, individual and functional context among the articles.

Management of communication with tourists is considered a key component for successful tourism destinations and creates positive consequences on tourist satisfaction, brand management, competitive advantage and destination income. Based on this, the present study aims to investigate the impact of tourist relationship management on the satisfaction and loyalty of tourists. This research attempted to analyze and investigate the effect of tourist relationship management on the satisfaction and loyalty of tourists in Tehran and how the satisfaction variable mediates the relationship between tourist relationship management and tourist loyalty. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research was tourists entering Tehran. In order to determine the sample size, according to the number of observable variables, the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model, and its reliability was calculated using Cronbach's alpha. Data were analyzed using SPSS and SMART PLS software with descriptive statistics and structural equation modeling. The findings showed that communication management with tourists significantly affects the satisfaction and loyalty of tourists. Also, the research findings indicated that satisfaction mediates the relationship between tourist relationship management and tourist loyalty. Tourist communication management plays a vital role in the success of tourism businesses. As a result, using this tool, destinations can help create a positive experience, create tourist loyalty and satisfaction, and strengthen relationships between businesses and tourists.

Background and objective:

 The city of Tehran is facing serious challenges in the field of disaster management due to high population densities and being in a natural disaster-prone area. This study aims to identify the strengths and weaknesses (internal factors) and the opportunities and threats (external factors) of crisis management in Tehran at the stages of risk mitigation and preparedness, focusing on prioritizing relevant strategies for smart disaster management.

Method :

A mixed-method approach was used in this study. The data were collected using a library method and semi-structured interviews. Ten experts in smart city, disaster management, and urban planning were interviewed. The SWOT (strengths, weaknesses, opportunities, and threats) technique was used for the analysis, while the quantitative strategic planning matrix (QSPM) was employed for strategy prioritization.

Results:

 The internal factors had a score of 2.333, and external factors had a score of 2.351. Based on the strategic position and action evaluation (SPACE) matrix, the most suitable strategic position to address the challenges of smart disaster management in Tehran was a defensive position. After evaluating 23 strategies according to the total attractiveness scores in the QSPM, the following strategies had the highest priorities: WT3 with a total attractiveness score of 5.593, ST5 with a total score of 5.127, WO3 with a total score of 5.125, WT2 with a total score of 5.055, WO4 with a total score of 5.009, and SO1 with a total score of 4.988.

Conclusion:

 Based on the prioritized strategies, it is important to identify and monitor facilities and urban equipment with improper placement, particularly in areas with high construction rates, using online tools. Online databases should be used for locating and rectifying the positions of existing and future facilities. It is also essential to establish restrictive laws to prevent construction in flood-prone areas, and their implementation should be monitored. Furthermore, a smart system for managing worn-out urban fabrics should be designed and executed for collecting information on such fabrics online and registering the beneficiaries.

The purpose of this research is to design a framework for the continuous use of Internet taxis as an example of a shared economy and a technology-oriented model based on the theory of technology acceptance and use. In order to conduct this research, the method of meta-composite studies, which is a kind of systematic study method, was used. Four hundred and eighty scientific documents were obtained by searching the Scopus database and after removing the articles based on Sandusky and Barroso (2006) model, finally 49 articles were selected for final review. In this research, open coding method of Strauss and Corbin (1990) and MAXQDA2018 software were used for data extraction and coding. The results of the research indicate the existence of twenty-eight sub-fields (one field was rejected in the validation of experts' opinion) in the form of four main fields including expected performance, expected effort, social impact, facilitating conditions among the articles. Finally, the model resulting from this research has been presented.

Electronic government is an opportunity to bridge the gap between the government and the nation (citizens), which provides the opportunity for citizens to participate in decision-making processes. The purpose of this research is to examine the relationship between electronic government and public participation and public accountability.

In this research, a descriptive-correlation method based on the structural equation model was used. The statistical population of this research includes citizens in District 5 of Tehran, who were determined through simple random sampling. And the required data were collected using a questionnaire. And 385 people were monitored and investigated as a statistical sample.

According to the collected data, the hypothesis test of the research variables (electronic government, public participation, public accountability) was done in the form of structural equation modeling and using Lisrel software. And the findings of this research show that there is a significant relationship between these three variables and public participation plays a mediating role.

By playing the role of fair distribution of information among citizens and their equal access to information and providing quality services, as well as providing a suitable platform for mutual interaction with citizens by using information technology, the electronic government has provided the basis for increasing the participation of citizens in government decisions. And when the citizens are aware of the government's decisions, then the government will be accountable to the citizens for its actions.

Tourism as a global activity today has doubled in importance due to the overlap of the three principles of job creation and income generation, tourist satisfaction, and environmental protection. Since different tourist destinations are competitive in attracting tourists, improving and promoting effective indicators in attracting tourists to tourist destinations is of great importance. This study aims to model the factors affecting the image of tourist destinations and their impact on tourist satisfaction in Tehran. The research method is descriptive-analytical, which has been done by the survey method.  The statistical population of this study is tourists visiting Tehran. In order to determine the number of research samples, due to the unknown number of the statistical population, the required number of samples was 354 questionnaires. In order to analyze the data, a factor analysis statistical test, one-sample T in SPSS software, and structural equations in Amos Graphics software environment were used. The results show that using a factor analysis test to measure the effects of image components of tourist destinations on tourist satisfaction, 6 factors whose specific values were greater than 1 were extracted. These six identified factors were able to 63% of the variance of component image effects. Explain tourism on the satisfaction of tourists. Also, the results of the one-sample t-test to calculate the final score of the level of satisfaction with the image of tourist destinations, with a value of (2.39), were in an undesirable and unacceptable situation. Also, the results of second-order structural equation analysis showed that the overall image of the destination factor has the highest factor load on tourists' satisfaction with 60%. The final results of the structural equation model show that the effect of cognitive image on the overall image is equal to (0.21), the effect of the emotional image on the overall image is equal to (0.18), the effect of the persuasive image on the overall image is equal to (0.30), and the effect of the overall image on the satisfaction of tourists according to the route analysis model is equal to (0.27).

Today, consumption has become one of the most important concepts of society, whose impact on urban life may be in the form of a kind of feeling, which makes a person belong to consumption and consumption space. Therefore, the main goal of the current research is to investigate the discontinuity and confusion of contemporary Iranian architecture through cultural, political and social factors.

The research method of this research is qualitative-quantitative. And the current research strategy is descriptive-analytical, the method of collecting information is in the form of library and field studies with interview and questionnaire tools. Meanwhile, the results were analyzed using Spss software.

Architecture is an architectural show that is very popular and in which all the architectural elements have appeared only to show off and only as an imitation of other styles and architecture of other countries. without having anything to do with the original culture, identity and architectural patterns of its region. in a clear way like what has been revealed in our country and in today's society.

The results of the research showed that political and cultural factors after the revolution have strongly influenced the formation process of residential buildings in these areas, and year by year the face of these buildings has distanced itself from its native culture and identity and has moved towards the West and modernization. In this regard, the issue of globalization has not been without effect. In Iran and after the revolution, a special trend towards postmodern culture was formed, which is a direct result of globalization. Postmodern culture is in opposition to macro narratives and changes the identity from the macro form to relative, micro, local and regional identities, which are formed in the form of cultural mixing in the contemporary world of global culture. Therefore, the non-western world cultures, which still lack theoretical creation, show the existential problems of western thought, which is clearly visible in the buildings of these regions.

One of the issues that most of the world's big cities are dealing with is the occurrence of natural disasters and hazards. Considering the unexpected nature of most natural hazards, it is necessary and needed to use a suitable model for crisis management. Therefore, the aim of the present study is to provide a model of urban crisis management in the 11th district of Tehran.

The current research is applied in terms of purpose and descriptive-analytical in nature, which was carried out using a mixed (qualitative-quantitative) method. The sample size of 314 people was obtained by using the Cochran formula and 15 experts were interviewed using the snowball method.

Crisis management as a reaction to a crisis situation includes a series of continuous and dynamic operations and measures, which generally can act differently depending on the time and place where the crisis occurs, based on the classical principles of management including planning, organization, leadership and control organizations. In this regard, in the current research, a local model based on factors affecting urban crisis management was extracted and after analyzing the quantitative data, the effect of crisis management components in urban areas was confirmed.

Today, with the urbanization of societies and the tendency of people to urban environments, attention to a better way of living has been prioritized. In this regard, the dangers caused by natural phenomena and climatic accidents that threaten humans, neglecting the correct location of cities, the growth and development of established cities, as well as the lack of necessary planning to prevent the unbridled growth of cities. Therefore, it is necessary to use a suitable model that includes all dimensions, components and effective indicators of crisis management in urban areas.

Basically, everything that involves the participation of citizens is formed in a context that is surrounded by common categories, and regardless of them, the participation of citizens is difficult to happen. The purpose of this study is to design a comprehensive model of citizen participation in Tehran. The research method is qualitative and the current situation is modeled based on Glaserian approach from the strategy of grounded theory. Along this line, semi-structured interviews were conducted with 19 citizens, city managers and experts in the field of citizen participation who were selected in the form of snowballs. The Glaser side is introduced, modeled. "Lack of citizen-centered approach in the municipality" was introduced as a central phenomenon and 12 categories were introduced as sub-categories. The result is that in order to increase citizen participation, it is necessary for Tehran Municipality to reform the attitude of its human resources, especially managers and policy makers, and show this change in attitude in practice and the municipality to become a participation-oriented organization, and help to change this attitude of citizens in order to prepare the ground for their presence in the field of urban participation and strengthen the central participation of the municipality and urban management, with the suggestions presented at the end of the article, to fill the gaps.

More than one million Iranians live with a disability. Research has shown that people with disabilities are more vulnerable to disasters. The lack of knowledge and awareness, as well as accurate information and comprehensive statistical data on people with disabilities, is one of the major challenges in the first few days of the disaster, which leads to inaccurate programming and more vulnerability. Global assemblies have paid special attention to disability. Out of the 17 goals of sustainable development, 5 targets are for disabled people, which should be considered in all indicators of sustainable development goals. The purpose of this research is to provide information on various types of disabilities in the city of Tehran and their challenges, especially in times of disaster, in order to address the situation of these people based on the goals of sustainable development with awareness and recognition.

The present research is descriptive-analytic. In this study, statistics on various types of disabilities were extracted from the Iranian Statistical Center and then processed in the GIS software environment. The statistical indicators of this study include people with sensory disabilities (people with blind, deaf and deaf status, speech impairment), people with physical disabilities (people with a defect in the trunk, hand or foot) and people with mental disabilities (people with different mental disabilities). In order to calculate the total index, the sensory, physical and mental indices were calculated first with the same weighting statistics. Subsequently, the total disability index was calculated as the sum of sub-indices. Finally zoning conducted with geometrical interval method in GIS environment and determined prioritized regions.

One of the most important planning needs for this vulnerable group in the pre disaster period is to know their demographic distribution and knowledge of their needs at times of disaster, such as emergency evacuation, camps, emergency accommodation and food distribution, access Residential facilities and auxiliary facilities as well as after-care needs include those that need to be considered during reconstruction, recovery, and rehabilitation. In view of the importance of these needs and planning for its provision, the situation of the people with disability in Tehran (total people with various disabilities, speech, physical, blind, deaf and mentally handicapped) and the problems of each group of people with disabilities, with the distribution of them by gender in the city Tehran were investigated.

For the purpose of comprehensive disaster management planning and risk reduction programs to meet the needs and minimize the damage to this demographic group, final priority was drawn based on the total index of disability with emphasis on women. Based on the results of this prioritization, Region 4, Region 1, Region 2, and Region 5 were determined for critical disaster management planning and educational capacity building respectively.

Population groups are not the same in terms of vulnerabilities in respect of natural hazards occurrence, and women, children and the elderly persons, are more vulnerable than other populations. Gender can also affect the vulnerabilities so that experiences from past disasters have shown that women and girls are more vulnerable to men and boys. On the other hand, women and girls, if they are empowered, can enhance community capacity in the face of natural disasters. The marital status of individuals such as single, married, widowed and divorced also affects the degree of vulnerability of individuals. Therefore, studying the status of vulnerable populations can be crucial in proper planning to prevent and reduce disaster risks and, today, the gender perspective is one of the smartest approaches to manage and reduce disaster risks. The objective of this paper is vulnerability zoning of Tehran in natural disasters with population groups perspective. It considers gender disaggregated data on vulnerable populations including children (girls and boys), women and men (considering their marital status), and elderly persons (elderly women and men).

In this paper, Analytical Hierarchy Process was used to identify and prioritize the vulnerable areas of the city. The proposed method includes constructing a hierarchical structure of criteria and sub-criteria, preparing vulnerability maps based on each sub-criterion, generating a binary comparison matrix, calculating the significance coefficient of criteria and sub-criteria, calculating the consistency ratio and calculating each area vulnerability. Thus, priority urban areas are identified for empowerment and capacity building.

Tehran is a vulnerable city in respect of natural hazards occurrence, and the status of population groups have increased its vulnerability. In this paper, according to the gender disaggregated data on vulnerable population groups in the 22 districts of Tehran, vulnerable districts were identified and prioritized.

Based on the findings, districts 4, 5, 15, and 20 are priority areas that need to be empowered vulnerable populations.

Today, among the various approaches proposed in the field of urban management, good urban governance is one of the most famous and most effective approaches

The purpose of the study was to identify and evaluate the most significant variables and principal determinants affecting the future of urban governance up to the 2031 horizon for the Tehran metropolis. It was also looking for the most likely scenarios in the field of urban governance in the 2032 horizon for the Tehran metropolis. Research

The present study used structural analysis and cross-effect analysis to look to analyze the data. The data and information required for the research were a combination of quantitative and qualitative data, which were gathered through documentary research and survey method (questionnaire) and interview with experts in a Delphi model. For data analysis, MICMAC software was used to analyze the interactions of variables and Morphol software to compile scenarios.

Finally, out of a total of 100,000 output scenarios, 5000 scenarios were identified as valid and, given the impossibility of analyzing this number, 10 scenarios with high inertia were selected, and among these 10 scenarios, 4 scenarios with the highest inertia and repeat rates of over 90% were analyzed in subsequent scenarios.

The results showed that there was no any ideal scenario among the scenarios and the only favorable scenario was the response variable that has been repeated in all four scenarios, which indicated the weakness of Tehran's metropolitan management structure in realizing good urban governance.

The tourism industry is now recognized as the world's largest provider of services in terms of income, which has, in addition to economic dimensions, expanded social justice and strengthened national identity. Meanwhile, urban tourism is one of the basic foundations of sustainable urban development. Urban tourism has received great attention due to its competitive advantages and abilities. The purpose of this research is to develop a sustainable tourism development strategy in the 12th district of Tehran with a structural-interpretation modeling approach. This research is descriptive-analytical in terms of applied purpose. To determine the strategy for sustainable tourism development (District 12 of Tehran), using expert opinions including university professors and research centers, the factors were determined by the Delphi method. ISM Interpretative-Structural Modeling is used to analyze the information. The statistical population of this research is made up of experts familiar with the tourism industry in Tehran province and has been used by 18 experts as examples. The results show that the factors of elaboration of clear and comprehensive regional policies in the field of tourism for attracting tourists, promoting the level of people's culture in the course of dealing with and accepting tourists, increasing the level of public safety of the society, the most influential factors of sustainable tourism development in the region Coming.

The land subsidence is commonly associated with many risks. This phenomenon can cause substructure and natural damages, and ultimately leads to an increased risk in society and the economy. The most studies are focused on modeling and its techniques, except for two case studies in Tehran: the risk of subsidence phenomenon and the elements exposed to this risk which has not been specifically addressed. The risk assessment due to the phenomenon is necessary in order to preventive and preparedness measures. The purpose of this study is to identify the risks and the main elements within the subsidence area.

In this study, the subsidence area was determined according to the previous researches, and the main elements were identified; data were collected from the valid and documented sources and digitized in the GIS. The data include population and important population centers, important buildings and civil technical structures, transportation system, infrastructures and roots. The risk area map was prepared and then analyzed according to their risk rate. Field studies were used to consider the civil structures. 

The demographic risk assessment (main population centers) consideration and spotted, linear and areal physical risk in buildings and urban constructions such as roads, railways, subway lines, airports, civil technical structures, urban industries and facilities, roots  and associated facilities in this section indicate the high place of important elements in the subsidence area.

According to the digital data, 120 km of railroads, 25 km of subway lines, 2300 km of urban and suburbs roads, 21 bridges, 2 oil and fuel depots, about 44 petrol stations and 15 gas pump, 7 gas stations, 30 km of petroleum pipe, and more than 70 km of high voltage power lines, 5 districts of Tehran, 8 cities, 99 villages are located in this area. The population in the subsidence zone is 1793264 people and a large number of workers, educational, therapeutic and manufacture centers are located in this area.

Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. This is an applied research and in terms of the data collection method, it is descriptive-survey. The statistical population of this study included all foreign tourists on guided tours in the period of April to July 2015 in Tehran. A sample of 385 people was obtained using Cochran's formula. Of these, 328 tourists responded to the questionnaire. For data analysis, Friedman test, confirmatory factor analysis, SPSS, and LISREL software have been used. The results show from the foreign tourists’ perspective, priorities of professional and specialized characteristics is higher than individual characteristics and behaviors on the performance of incoming tour guides.

 the quality of the urban housing indicators is one of the indicators of the socio - economic development in the countries of the world.in developing countries, including Iran housing supply is one of the Acute issues, are due to the presence of the defects in the planning of Housing and also increase urbanization rapidly. Over the decades, the changes in the city of Tehran have made it important for housing planning. The purpose of this article is to analyze Indicators of the quantitative and economic housing.

The method used in this research is based on objective, applied and based on data collection, descriptive and analytical - quantitative. The library and documentation method were used to collect information. Finally, the prediction of population structure (exponential method), housing needs (aggregation and index methods) and housing prices (Arima method) have been addressed in three minimum, average and maximum scenarios.

The research findings indicate that the population of Tehran will reach from 8537000 to 9734000 by 1410 And will require 2863,000 to 3534,000 residential units. It is also expected that the average price per square meter of housing will reach 6.4 to 6.8 million tomans.

Housing Analysis in Tehran shows that quantitative indicators of housing have improved and economic indicators of housing have declined. And for the future of Tehran, a scenario with at least population growth and the scenario of maximum housing prices seems more likely.

 the diversity of land- uses is one of the key elements in contemporary urban planning that due to its social, economic and environmental advantages has been widely emphasized in modern urbanization patterns. The main purpose of present article is to compare the level of urban neighborhood sustainability in two planned neighborhoods (Velenjak and Darroos) in Tehran and the position of land- use diversity in the improvement of sustainability in two under study neighborhoods.

in the present research by emphasizing on qualitative indices the sustainability of two selected neighborhoods are evaluated. The proposed theoretical framework is based on neighborhood sustainability framework. For this purpose, a questionnaire was compiled containing 30 questions and neighborhood sustainability was evaluated based on Likert five- point scale by the residents. The value of Cronbach Alpha test (0.891) confirms the validity of questionnaire questions.

the data obtained from the questionnaire were analyzed using multi- variable regression analysis, t- test and Pearson correlation test. The hypothesis of the study stating the higher degree of desirability of sustainability in Darroos neighborhood was rejected and the mean score relating to the sustainability of Velenjak neighborhood with mean value = 81.3 and Darroos with mean value = 52.4 reflected the difference in the sustainability of two above mentioned neighborhoods. In investigating the other hypotheses, the significance of the effect of land- use diversity factor on neighborhood sustainability was rejected.

the results of present study indicate that the low level of diversity and land- use diversity in Velenjak neighborhood compared to Darroos neighborhood not only increases the citizens’ satisfaction but also enhances the peace in this district; in the other hand, land- use diversity in Darroos neighborhood has led to the increase of density and traffic. The findings indicate that although the land – use diversity may enhance local access in short term basis but in long term it may led to the attraction of traffic trips, arrival of strangers into the neighborhood and elimination of confidentiality, increase of building density and consequently the population; so that gradually, the level of neighborhood sustainability may deteriorate. Hence, it is essential that in codification of regulations of detailed design a special attention is paid to this. For this purpose, proportional distribution of activities based on the density of households and also their needs, elimination of incompatible land- uses in neighborhoods, application of vacuous spaces and barren lands are proposed for development of new and more flexible activities, development of zoning regulations on neighborhood level (float planning) as the research suggestions.