javad fesanghari

The purpose of the present study is to identify Barriers and Problems of using new technologies for development of recreational sports. The data were collected through semi-structured interviews using a qualitative method. For data analysis, thematic analysis method (Brown and Clark, 2006) was used. The study results showed that challenges of using new technologies for development of recreational sports are divided into five groups: 1) lack of independence of decision-making institutions, 2) fragmentation of decisions, 3) technology use ease, 4) traditional view and basic understanding of the new era of recreational sports among officials and 5) unacceptable context. According to the study results, the three themes of lack of independence of decision-making institutions, fragmentation of decision-making and traditional view and basic understanding of the new era of recreational sports among officials are among the most important challenges that lead to technology use ease in sports and especially recreational sports. On the other hand, unacceptable context includes themes, each of which individually poses a challenge for development of recreational sports through new technologies.

This study aimed at identification of new technologies in the development of recreational sports: what are drivers and motivations. Data were collected through semi-structured interviews using a qualitative approach. In order to analyze the qualitative data, the themes analysis method was used (Brown and Clark, 2006). The findings of this study showed that the drivers and motivations for using new technologies to develop recreational sports are put into five perspective: sports competencies, sports intelligence, innovation and knowledge efficiency in recreational sports, internationalism in recreational sports and transformation and increasing social orientation are divided into sports technologies. According to the results of this study, To develop recreational sports, new technologies can be used, which should be the main objective of enhancing the social trend toward technologies that are used to develop sport in the community. This will be achieved through intelligence of recreational sports and taking advantage of sports innovations.

Nowadays, technology is becoming one of the most important factors that contribute to the Internationalization of recreational sports industry.This study was done to design a model to develop recreational sports by new technologies in Iran. This study was carried out with mixed Methods.In the qualitative part, semi-structured interviews were conducted with 13 participants through purposive and standard sampling methods. The content analysis method was used to analyze the data and in the same section, a questionnaire was prepared based on the identified themes from the qualitative part, which included the available dimensions and components. Questionnaires were distributed among 406 samples after confirmation of validity and reliability. Descriptive statistics and confirmatory factor analysis were used for analyze the data. The findings of this study showed that the main themes of the model of development of recreational sports through new technologies are divided into four parts: propulsion and stimuli, challenges of using new technologies, opportunities to use new technologies and consequences of using new technologies in the development of recreational sports. Presently, increasing human-computer equipment interaction is facilitating new ways of using technology in sports environments, and in the future, technology will bring structural changes in all sectors of sports, especially recreational activities.

In the contemporary era, all different parts of human life and even their physical activities have been affected by the advancement of technology. in other words technology has a great role in our life. This study aimed at investigating ways to improve the use of new technologies for the development of recreational sports.

Through the qualitative method data were collected by interviews. in order to analyze the qualitative data, the thematic analysis method was used (Brown and Clark, 2006).

The findings showed that the strategies to improve the use of new technologies for the development of recreational sports were divided into nine groups: 1) co-creation and facilitation of technology use, 2) technology ecosystem design, 3) innovation, 4) technology pilot, 5) technology marketing, 6) The effect of proximity, 7) generalization, 8) commercialization of public sports, and 9) stimulating the use of technology in sports.

According to the results of this study, in order to be able to move in the country in line with the progress made in the international arena for the development of recreational sports, we must take a step towards piloting technology and developing and commercializing recreational sports technology by creating an ecosystem.

Nowadays, technology is turning into one of the most important factors leading to international competition in the sports industry. Currently, the sports industry is increasingly in need of technology in all its fields to facilitate proper performance.

The present study is aimed to Developing a Comprehensive Model of Marketing of Recreational Sports, a Technology-Based Approach. Data were collected through semi-structured interviews using a qualitative method. The content analysis method was used in order to analyze the data (Brown and Clark, 2006).

The findings showed that the marketing activities of Technology-Based Recreational Sports can be divided into nine stages based on different dimensions of marketing: market-orientation, market measurement, market-study, market-making, market-search, market-holding, market-warming, market-touring and market-handling ,and according to the activities required in each dimension, provided the basis for the development of Technology-Based recreational sports in the country.

According to the results of this research, the marketing path of developing Technology-Based recreational sports begins with market-orientation. This theme acts as a prerequisite for the other two dimensions of marketing of Technology-Based recreational sports, namely market-study and market measurement, and if we pay attention to these three dimensions, we enter the market-making stage, which itself acts as a prerequisite for other dimensions of market-search, market-holding and market-warming. According to the results of this study, if we can successfully pass these steps, we can benefit from the development of Technology-Based recreational sports in the field of market-touring and market-handling and enter international market.

Today, technology is becoming one of the most critical factors that have led to the internationalization of competition in the sports industry. Nowadays, the sports industry is increasingly in need of technology to facilitate proper performance. Objectives. The present study aimed to identify the outcomes of using new technologies in the development of recreational sports.

Data were collected through semi-structured interviews using a qualitative approach. Data collection was carried out by interviewing 13 professionals with academic education in physical education and sports science in various fields, including technology, sports engineering, and national coaches. The participants were selected using purposeful sampling and snowball sampling techniques. The focus of the interviews was based on a summary of expertschr('39') work experience in the relevant field, necessities, challenges, opportunities, solutions, and finally, the outcomes of using new technologies in the development of recreational sports.

Data analysis was also carried out using thematic analysis (Braun and Clarke, 2006). The present studychr('39')s findings showed that the outcomes of using new technologies in the development of recreational sports are divided into six groups 1. Increasing participation opportunities, 2. Increasing participation diversity, 3. Inclusion of a wide range of beneficiaries, 4. Formation of positive and modern ideas 5) Alignment with new and global trends, and 6. Wealth creation and economic prosperity.

According to the results of the current study, the three themes of increasing participation opportunities, increasing participation diversity, and inclusion of a wide range of beneficiaries are among the significant outcomes that lead to the formation of the positive and new mental image about using technology in recreational sports. And further, it has led to alignment with modern and global trends. Both of these outcomes lead to wealth creation and economic prosperity in recreational sports.

This study aimed to investigate the relationship between sensory marketing and customer satisfaction and loyalty of luxury sports clubs.

The study's statistical population includes all customers of luxury sports complexes and clubs in Mashhad. Using stratified random sampling method and with the help of G-Power software, which is a software for determining the number of samples, 149 people were selected as a statistical sample. The questionnaire with three sections of sensory marketing, loyalty, and satisfaction was used to collect information. This questionnaire contained 13 questions in the sensory marketing section, four questions in the loyalty section, and four questions in the satisfaction section. Each was set as a range of 5 Likert options. Ten professors of sports management confirmed the validity of the questionnaire. Cronbach's alpha also confirmed the reliability of the tool. Spearman test and structural equation modelling in PLS software were used to analyze the data. The results showed a positive and significant relationship between the dimensions of sensory marketing with satisfaction and loyalty. There is also a positive and meaningful relationship between satisfaction and loyalty. Sensory marketing consisting of sensory, emotional, behavioral, mental, and social experiences plays an essential role in customer satisfaction.

The results show that sensory marketing promotes loyalty among athletes in luxury sports clubs by creating satisfaction.

Factors such as the appearance of the product should be considered because aesthetic features affect both emotions and perceptions of quality. sensory marketing, consisting of sensory, emotional, behavioral, mental, and social experiences, has an important role in customer satisfaction.

The current study aimed to investigate the relationship between the components of emotional intelligence and entrepreneurial organizational culture in employees of Sports Departments. The research method is applied descriptive-correlational in a field form. The statistical population consisted of all employees of the Handball Federation. One hundred forty-eight questionnaires were collected by random sampling method. The data were collected by emotional intelligence questionnaire and entrepreneurial attitude questionnaire. Structural equation modeling with PLS was used to analyze the data at the level of p <0.05. The results of this study showed that among the components of emotional intelligence, social skills, self-awareness, and self-regulation have the most relationship with entrepreneurial organizational culture, respectively. The results of this research also showed that components of emotional intelligence have a significant relationship with entrepreneurial organizational culture. According to the results, it can be concluded that the relationship between the components of emotional intelligence and entrepreneurial organizational culture reflects the organizational movement towards continuous development, coherence and innovation, more cooperation, communication, leadership and risk-taking and providing more favorable entrepreneurial designs.

The purpose of this study is to investigate the effect of brand, design and price on the perceived quality and re-intention of consumers to buy sport brand shoes. This is an applied research conducted as a descriptive correlational study in field form. The statistical population of this study included all physical education students across different educational levels in Iran. In this research, 720 questionnaires were collected by random cluster sampling. Structural Equation Modelling (SEM) with PLS software was used to analyse the data of this research. The results of this study show that design with a coefficient of 0.36, price with 0.27, and brand with 0.26 have a significant effect on quality perceived by customers. The results of this research also show that perceived quality with an effect coefficient of 0.49 has a significant effect on customers’ purchase intention. Generally speaking, it can be concluded that the components of design, price, and brand of sport shoes for Iranian physical education students are very important. Famous brands in the world need to pay particular attention to these components to tap into this lucrative market in Iran and increase their re-purchasing intention by influencing consumers’ perceived quality.

The aim of the current study was to investigate satisfaction and the perceived service quality and intent to return in sport tourists of a sport event. This study was descriptive correlation conducted as a field. The statistical sample consisted of 350 tourists who attended the national competitions of a traditional wrestling in Esfarayen city. Shonk (2006) questionnaire was used to collect data. Confirmatory factor analysis was used to determine the construct validity of the questionnaire and Cronbach’s alpha coefficient was applied to determine the reliability of different sections of the questionnaire. Kolmogorov – Smirnov test was used to determine the normality of the data distribution. Pearson correlation coefficient was used to determine the relationship among variables and structural equation modeling (SEM) was used to provide the model and explain the relationship between dependent and independent variables using LISREL software. The results showed that contest quality, access quality and place quality respectively had the highest effect on satisfaction and intent to return in sport event tourists. Presenting sport tourism service quality model can offer guidelines for managers who intend to benefit most from sport tourism events.

The aim of this study was to investigate the effect customer knowledge management and perceived value on customer loyalty in sports clubs of the city of Mashhad. This study was a descriptive survey. The study population consisted of persons who exercised in sports clubs in Mashhad. Cluster sampling method was used and data were collected from various clubs in 13 districts in city of Mashhad (N=382). The research instrument was a questionnaire consisting of three parts related to knowledge management, perceived value and loyalty. Validity and reliability of the questionnaire were reviewed and approved before use. Confirmatory factor analysis and structural equation modeling with LISREL software were used respectively to evaluate the construct validity and to present the research model. The results of the research model showed that goodness-of-fit of models to data is good. Overall, the results showed that knowledge for the customer with coefficient effect of 0.59 and social value with coefficient effect of 0.42 have had the most effect on athletes' perceived value and perceived value with coefficient effect of 0.90 had a significant effect on customer loyalty in sports clubs. In a general conclusion of the study results, it can be claimed that the application of knowledge management and its components in sports clubs is a very important factor and thus must be taken into account. Reinforcing this concept may pave the way for enhancing athletes' perceived value and also their senses of loyalty.

The purpose of this study was to investigate the role of spiritual intelligence on work ethics and general health of sport teachers. The present study was a field research using correlation test which has done on 123 Sport Teachers as coaches and supervisors of sport teams participated at the 32st national sport competition male students of primary schools. Spiritual Intelligence questionnaire which developed by Farhangi (2009), Work Ethics questionnaire which developed by Thomas and Batman (2004) and General Health questionnaire which developed by Goldberg (1979) were used. Analyses were conducted using K-S, Pearson Correlation Coefficient and Multiple Regression. There is a positive significant relation between spiritual intelligence and its components with work ethics. There is a positive significant relation between spiritual intelligence with general health and its components. Therefore, the results of present study showed that spiritual intelligence has positive effect on work ethics and increasing mental health that reveals the significance of promoting spiritual intelligence level of people. Since mental health of sport teachers is associated with the quality of their performance, healthy work environment with mental health condition is necessary for having better performance.