فهرست مطالب سعیدرضا عاملی

Metaverse, as an embodied space with an industrial nature, is the result of the convergence of industry and imagination, and it allows users to have a three-dimensional and immersive presence. Games are the pioneers of the metaverse and by combining simulation technologies and Intimate technologies, they form virtual worlds. Zepeto is the largest Metaverse platform in South Korea and Asia with users from all over the world. With the increasing popularity of Korean wave products such as K-pop, K-drama and K-pop dance among Iranian teenagers, Zepeto has become a popular and attractive game among them. In this exploratory article, two issues have been addressed. First, in the framework of the technology acceptance model, the focus is on the user experience in Zepto and the study of the determining factors that affect the willingness of Iranian users to play and work in Zepto. Second, based on the content format that Zepto has, what harm can it bring to the Iranian user. The target population in this research was all Iranian users of Zepeto, and using the Simple Random Sampling method, a semi-structured interview was conducted with 40 Zepeto users. The findings of this research show that Zepeto is a popularizer of the western lifestyle in the field of entertainment and based on having the capacity to shape the taste and attitude and behavior of Iranian users, it provides a window for cultivating a non-Islamic lifestyle.

Innovation is crucial for societal progress and the resolution of social challenges. However, there are differences between innovation arising from the market and innovation arising from society and people. Market innovation typically aims to develop products or services that can be sold for a profit, while innovation arising from society is often motivated by addressing societal challenges and improving the lives of individuals. Innovation arising from society and people is typically driven by a different set of players, priorities, motivations, resources, and places of activity compared to the institutions of science, technology, and innovation. While scientific innovation is often driven by researchers and institutions with a focus on advancing knowledge and understanding, innovation arising from society is more likely to involve individuals and groups who are directly affected by societal problems and who are motivated to find solutions. One challenge facing innovation arising from society is the issue of sustainability and scalability. Successful innovations must be sustainable over the long term and have the potential to be scaled up to have a broader impact. One potential solution proposed in the article is to tap into the knowledge and experience of retirees to solve societal problems, particularly in the rural and agricultural sectors. This would enable the transfer of practical skills and knowledge to younger generations, while also providing retirees with meaningful opportunities to contribute to society. Overall, innovation arising from society and people has the potential to address important social challenges and improve people's lives. By recognizing and supporting these innovations, we can accelerate progress and create societies that are more inclusive.

Given that the University of Tehran is one of the key institutions of knowledge production, two main questions arise in this regard: What is the student lifeworld at the University of Tehran? What is the connection between this lifeworld and the university? In the course of this research to reach the actual answer to the problems, theoretical views of lifeworld and communication action were taken into account. Field information was obtained using ethnographic methodology as well through two tools, namely participatory observation and semi-structured interview. The sample of the study was 30 students who were interviews. They were from different colleges such as medical sciences; electrical, electronic, and mechanical and civil engineering departments and technical campus, theater and music from the faculty of fine arts, faculty of social sciences. The student's world was defined by eight categories: student, professor, classmate, academic terms and field of study, cyberspace, media, university, and dormitory. Results was obtained from qualitative interviews, with emphasis being on the existence of a semantic disorder for the "sense of being a student", the spirit of scientific cooperation and the horizon of looking to the future in the light of active and effective role of students and universities for the development of the country.

The capacity of social media has made the issue of water crisis, as the biggest environmental problem in the country, one of the most important topics on Persian Twitter. The subject of this research is the framing of water crisis messages based on the environmental justice approach. Leading research question is how environmental journalists and environmental activists active on Twitter frame the water crisis on the basis of environmental justice? To answer this question, the Twitter pages of 30 environmental journalists and environmental activists active on Twitter were monitored between 12 December 1995 and 15 June 1998, and tweets related to the water crisis were collected. After determining the subject, data related to environmental justice were extracted and then analyzed by the qualitative method of framework analysis. In Twitter, due to the predominance of political views, in many cases, fake news has been used to frame issues, but due to the effectiveness of these fake news, we have to pay attention to them in the analysis. Findings indicate that the most important components related to the framework of social justice in the field of water from the perspective of environmental journalists are: lack of attention to ethnic rights or neglect in the issue of water, the dominance of the center model Water management, ignoring women as the main victims of the water crisis.

The use of virtual networks, the globalization of mediated cultures, and the emergence of the cultural public sphere all have led to attention being focused on cultural citizenship theories in describing citizenship participation of cyberspace users.  In this paper, using the method of ethnographic content analysis, an attempt was made to evaluate the nature of citizenship practices of young Instagram users and the extent to which these engagement are consistent with their national citizenship. According to the findings, 69% of the content shared on the mainstream public pages, humor and entertainment pages encompassed "individualistic" themes, often in line with the users' individual interests and concerns and their tendency for happiness and fun. Moreover, these themes have complied with the cultures existing in the global public sphere rather than conforming to national citizenship. Yet, the more frequency of individualistic themes as compared to collectivist themes did not mean their complete disregard for national-scale actions, with 21% of the themes on these pages being formal and community-centered citizenship. Users have returned to their national-level belongings, responsibilities and issues through them. In the Concluding Section, the necessity of redefining the concept of citizenship based on the requirements of the cyberspace, the impossibility of adopting absolute positive or negative approaches to the consequences of virtual citizenship on national citizenship, the necessity of simultaneous attention to opportunities and threats this space poses, and the need to expand education pertinent to "cultural citizenship" were all emphasized.

This study seeks to examine the virtual mourning as one of the memory practices among some of Iranian Facebook users. Three research questions guided the study as I sought to explore 1) the factors are involved in experiencing the extension of mournful remembering from real space to virtual space like Facebook, 2) the reasons these users have for continuing this experience to Facebook and 3) how this extension changes remembering and media-related practices. In order to answer these questions, dual spacization paradigm and combination of several perspectives and concepts from communication, sociology and psychology have been used. I conducted the deeply semi structured interviews with 16 ordinary Facebook users who had lost their beloved in recent years. The special experience of users, analyzed by MAX QDA, was interpreted that thanks to technologies of recording and preserving memories, mourning as a socio-cultural practice has become a considerably new, untested space. Like other life areas, mourning practices are experiencing a quality of dual- spacization, having different aspects: performative, archival and ritual.

From ancient times, the two Islamic and western civilizations expanded their rule over a large part of the world, and today, they have their dramatic confrontation. This research tries to examine the nature of this conflict, the destructive features and constructive interactions between the two in the existing atmosphere that as the result of social media like Facebook has gathered people from different nationalities and religions. The researcher has had an active participation in Facebook for two years , during which he has collected some documents and conducted interviews about two dominant themes, namely Islamophobia and Roman Islam, and after coding them has carried out Fairclough discourse analysis. The results show that the Roman Islam discourse is much weaker than Islamophobia, and offers a decorated and merciful picture, not of the genuine Islam, but the one supported by the west, paving the way for Islamophobic assaults, and this latter is expressed with a more popular approach to and criticism of the western media and officials.

The concept of shopping in cultural studies has been changed by the spread of social media in the form of virtual markets and online shopping, as an identity-maker action. Examining the role of virtual social networks on Tehran people’s shopping experiences, this article aims to identify the differences between shopping experience in virtual and real spaces.To capture the meaning of the shopping experience in the first and second spaces, the present research uses the paradigm of dual spacization, and studying the pattern of shopping behavior in Instagram and Telegram channels, it intends to investigate this dual-spacization field using ethnographic and netnographic methods.Identifying and then explaining, the typology of virtual stimulating and limiting factors through online and offline shopping spaces observations, it turned out that Instagram and Telegram are more an advertising means for real market goods than a space for direct shopping. The research findings show that while shopping for the sake of spending leisure times and hanging around is common in both real and virtual markets, but contrary to the idea of Michel deCerteau and thinkers, who advocate resistance, leisure, pleasure and hanging around of the audience, involving actively in shopping malls and membership in virtual channels, the buyer is engaged in a"consumption cycle" so that consumer tactics have not been able to be used as an emancipating element in the strategy of consumer society.

In recent decades, urban life has faced tremendous changes caused by the advancement of new technologies in the postindustrial context. New technologies address different geographical and physical issues; and socio-political systems adapt themselves to different technological developments. So, over the years, these two spaces (virtual and physical) became merged. Understanding contemporary civic life in urban spaces is possible through recognizing the interactions between these two spaces. This article as a theoretical endeavor tries to shed light on the effects of new technologies on the characteristics of urban spaces. It is structured in two main parts; The first part, is a chronological analysis of the metaphors coined to describe the relationship between physical and virtual in order to define hybrid urban space. In the second part three main characteristics of urban spaces: “legibility”, “sociability”, “diversity of activities” are explored and comparatively analyzed in physical, virtual and hybrid urban spaces. Exploring legibility in the new context shows that the necessity of engagement with physical environment is less than before. Instead, digital and online data about events, history and narratives attached to the places and affect understanding of it. According to sociability, many forms of social interactions which had been transferred to the virtual space are reattached to the physical space via location-based networks. New third places are substantially in-between spaces which should contain physical facilities as much as opportunities for network connection. Hybrid urban spaces are nodes shaped in the intersection of online digital flows and offline physical activities. Different activities can be represented and merged and people can play different roles simultaneously. This paper shows new qualities of good urban spaces are the results of transformation in the way of experiencing urban spaces. Providing good hybrid urban spaces with these new characteristics is a new challenge for urban design and management.

The schemata existing among social groups have a direct impact on the formation of interactions in different societies. People often perceive others as members of a social group and form their own relationships and interactions based on ideas that they have from one another. The study and identification of ideas can be effective in establishing or not establishing communication. This article studies the schemata between members of the Islamic Association and Basij members. Because of this, we tried to use Nishida’s theory of schemata. Based on this theory, schemata is a set of past experiences that are categorized in relevant knowledge groups and used to guide our behavior in familiar situations. According to the definitions of Nishida (1999) and Turner (1987), personal and self-schemata are two of the types of schemata's. The method approach in this study is a qualitative approach. At the end, a Semi-structured interview was conducted between 46 active members of these Groups. Data analysis has been carried out in the form of thematic analysis. Personal schemata of the members of the Islamic Association are identified and categorized against the self-schemata of the members of the Basij in the form of themes and sub-themes. In the following, opposite and similar schemata between the two Student groups have been identified.

As the size and complexity of today’s most modern cinema and TV increase, different approaches regarding different religions are presented. Since, on the one hand, cinema and TV Series of the United States are one of the most controversial, popular, as well as professional ones, and on the other hand, Islam is considered as a religion which its popularity is rapidly growing, this study aimed to find out instances of Islamoromia in the Hollywood TV Series (case of Homeland). Applying the methodology of semiotics and five channels which Christian Metz has argued in analyzing a cinematic work, the present paper applies the theory proposed by professor Saied Reza Ameli in his extensive four volume set “Bibliographical Discourse Analysis: The Western Academic Perspective on Islam, Muslims and Islamic Countries (1949 – 2009)”. Ameli has offered 15 meticulous elements and characteristics of those academic works which revolved around Islamoromic issue. Those elements are applied in semiotic analysis of Islamoromia in Homeland TV Series (3rd season).

The Islamic Republic of Iran television is at the core of promoting the Islamic discourse that centers upon monotheism; a role prescribed by the Iranian constitution as well. Meanwhile, the ability of the media and its produced serials in developing their audience's empathy with the fictionalized characters- a special discourse making feature- has directed our study to seek a response to this question that whether the prevalent discourse in serials, including Setayesh as our case study, corresponds to the practical monotheistic discourse. To provide a discursive comparison and evaluation of practical monotheism in the serials, a reference to the verses of the Quran and Tafsir al-Mizan helped to derive these monotheistic commands in terms of practical unity models in six dimensions, namely religious, political, moral, social, economic and ideological. To answer the question, the superstructure representation theory and especially Foucault's discourse theory were used using a combined method of Fairclough, Bashir and Soltani's discourse analysis. The results show that the characters of the specified serial range from semi- monotheistic to fully polytheistic ones, and among these, the less monotheistic characters are depicted in a more pessimistic manner.

This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content. Content marketing is focused on the production of content by marketers and businesses. Content marketing processes and marketing strategies based on a set of valuable content and applications that often by companies, organizations and marketers production and audiences targeted. The basic research question is how and on what pattern user-generated content can be used for content marketing? The study certain types of user-generated content, the comments in social network environments considers cyberspace. Since there is no literature written about content marketing as well as detailed research on the correlation between user-generated content with content marketing is not carried out, the methods of this research based on grounded theory is Glaserian-approach. Comments on this website using grounded theory method examples suffice to provide the necessary theoretical, were recognized and coded four-step process based on data obtained were analyzed through grounded theory to achieve optimal theoretical propositions. Materials for the study of the user-generated-content of a website and user-generated comments Digikala were recognized as the most popular Iranian online store. In the end, based on the five-step process was developed, which include: planning for content marketing, content marketing, production and office related content planning, production and under auspices of the goalkeeper, distribute, communicate and engage with the audience/customer content marketing and content marketing strategy assessment, an analysis of the user-generated comment findings.

In the contemporary era, with respect to the expansion of social space that occurred because of dual globalization and dual spacization, huge changes have taken place in various fields of life, one of the most important of which is change in governance systems and social management, and formation of dual spacization of governance. Dual spacization of governance lays emphasis on change from single spacization governance to participatory dual spacization governance, which transfers the duties and services of real-actual space to real-virtual space with respect to the real-actual conditions of mankind’s lives and with the approach to preserve the health endurance of mankind and environment, and increase the economic efficiency and productivity. On the other hand, emergence of mobile technologies as communication tools for “simultaneous and all the time accessibility to all citizens”, brings about the concept of mobile government which is the “government connected to the moving people of the society and stems from an “Ubiquitous communication network”. On this basis, using library method, this paper responds to the questions of what binary capacity the mobile government has created for new governments as a result of dual spacization of contemporary lifeworld; on the basis of which models it works and what opportunities and challenges it brings about for governments. Also, the paper takes into consideration what theoretical approaches exist for the mobile government and what the factors behind success of a mobile government are. Moreover, the indices for readiness of a mobile government are among other issues of discussion in this paper. On the whole, dual spacizataion governance follows qualitative objectives through mobile dual spacization action plans by targeting the core issues of health and life style. As a result of this, “realization of tasks” will be materialized without destruction of environment and air and without damaging human beings’ health and through providing mechanisms for increasing economic efficiency and productivity.

While diplomacy is conducted by diplomats in foreign negotiations, travels and meetings with foreign officials, public diplomacy is conducted by actors who might not be officially introduced. It targets public of the foreign country to establish connections and to show a certain representation of the first country, which ultimately helps diplomatic relations and enforcement of certain foreign policies. New public diplomacy compared with classical public diplomacy is conducted by nongovernmental actors such as NGOs, individuals, movie makers, radio channels, ethnic groups, religious groups, etc. through networks. Therefore it tries to convince the positions and opinions of a foreign public about policies of a country to put pressure on the policy makers and influence their decisions. Israel’s public diplomacy efforts in the U.S. are aimed to try to affect the American public with the final purpose of supportive foreign policy. While most scholarly works have focused on the pro-Israel lobby and looked at it from the perspective of the Jewish diaspora and pro-Israel Americans who work through lobbying, think-tanks, institutions and the media, this study aims to identify the network of Israel’s public diplomacy toward U.S. It applies Gilboa’s model of public diplomacy on Israeli NGOs which act in the realm of public diplomacy. By examining theoretical framework of networked public diplomacy and strategic narrative it tries to understand how network strategy is used and information is circulated to create credibility, identity, and a master narrative to frame Israel in a certain way. Therefore two methods of social network analysis and qualitative content analysis are applied to identify the network of Israel’s public diplomacy in the U.S. and the content produced by it.

The first and most important aim of the prophets and specially the holy prophet of Islam in order to transmit the message of God is propagation. The present note with documentary method tries to answer how the prophet could establish a great evolution in people in a limited time with few communicative vehicles which after a while it created a different society to what had been before. The hypothesis of the research is that the holy prophet of Islam with applying special propagative strategies and effective communicative techniques could achieve this importance. In reality it provides that using effective propagative methods is the most important mechanism in a propagative function as it can be determined the level of success of a messenger from his propagative methods. The prophet (P.B.U.H) of Islam in his propagative Sirah (strategy) has used the different methods which can be said that the profound and extensive impact of the prophet (P.B.U.H) of Islam in the man guidance has a direct relation to these methods. The necessity of this research is studying the communicative and propagative system of the holy prophet (P.B.U.H) of Islam to practice a correct propagation of Islam. It means that the prophet (P.B.U.H) of Islam with regarding time and place (position) has been practicing what propagative and effective communicative methods to promote the goals of Islam.

Branding nations by capitalist means of marketing is a new phenomenon and a public policy strategy, aimed to sell new images of cities, countries and regions to the world. Israel has been ranked quite negatively in the Roper Nation Brands Index in the several years because of wars against the Palestinian and Lebanese people. Anti-Israel campaigns around the world have also contributed to this negative image. There is a conflict on branding Israel in the world. This paper takes “country image theory” to show how the conflict on making image of Israel is taking shape. Country image is “the sum of people’s beliefs, ideas and impressions about a certain country” (Kotler, 1993, p.141). The article concludes that nation branding which is relatively a new and successful method in marketing nations has been challenging for Israel. Certain concepts are promoted through pro (IDC Herzliya) and anti-Israel (Boycott, Divestment and Sanctions movement) branding process which are extracted by qualitative content analysis. The article concludes that Israel branding is a continual process conducted by the new communication tools, especially social networks and reflection of economics in meaning. The pro-Israel branding has not been successful to represent itself separate from news that comes out of Israel and despite touristic, scientific and cultural attractions, Israel's branding faces serious challenges especially during the times of conflict.

Dual specization of living in the contemporary world underlines the need for reengineering of modern changes that have been created in the makeup and nature of social life – changes that are the logical consequence of the “dual specized world’s becoming dual capacity.” It is under such “real – virtual development” that we can talk about “computer games” along “traditional games” as well as development of the game industry realm in real and virtual spaces. It must be noted that expansion of the scope of games studies on the basis of dual capacity of the games industry is not limited to emergence of new computer games or change, marketing and expansion of traditional games in a new space. Here attention should also be paid to the capacities of virtual spaces as grounds for research. This paper reviews “value priorities of social website users in connection with computer games” and pays special attention to website space among virtual website structures. On this basis, the paper classifies and analyzes the data related to the needs of social website users in connection with computer games in two stages: A. Identification of social and user-based websites concerning computer games; and B. Qualitative meta-analysis of computer game websites. The methodology used in this study is qualitative meta-analysis in which the views of internet association users have been classified and then analyzed. The findings of this research show that the priorities and expectations of players from computer games are dividable in terms of value, capacity and content. Moreover, based on the progress of web technology, the trend of computer games in the future is directed at integration of games world with real life and the games being present everywhere and possible everywhere.

This article، studies the poems of Afghan migrants poets in that are attending in the Islamic republic of Iran over 3 decades، based on this interpretation، that the poem is a cultural expression which repeats cultural and social interactions of a culture. by studying autobiography، we mean study of those poems which refer to poet''s emotions، memories، and individuality، not all kinds of poems which are divided into four main types: heroic، romantic، dramatic and deductive. With respect to Afghan activities in Iran in cultural arena، the poem is considered as a media; in fact، this is a bridge to create interactions and intercultural discourse with Iranian people by the commons between two nations. So، this study is seeking to show their structure and needs and cultural and artistic activities that have been formed over 3 decades in Iran. In the other words، this study is an answer to this question that by what approach and representation has been formed the cultural expressions of Afghan migrant''s society. The study of migration poem that is considered a cultural expression، using of qualitative method is necessary that here، and by this method، has been tried to show through the psychological analysis of discourse that how poets apply the available discourse with flexible so that، by intercultural discourse while interaction، has created the representation of Afghan special identity and have agreed about them. Indeed، we have reached from the psychological analysis of discourse to social psychology of Afghan migrant’s society that، has been estimated self-formation and their emotions during their social interactions in Iran and then، the role of this process has been shown in social- cultural regeneration of this social group in Iran.

The development in communication as well as the advent of virtual world such as the Internet and weblogs, chat rooms, Emails, etc has made a new virtual world beside the real world. Of course the logic in virtual world compare to real world has deferent meaning, thus understanding these two different worlds needs different languages. Virtual world or virtual space (cyberspace) needs structural capacities, so compare to real world these kinds of capacities are different in functions. In this paper, dimensions of virtual logic as well as virtual cities emphasis on virtual works have been considered. Understanding these kinds of logics can help us to solve the problems of the virtual spaces, of course it can be useful to reduce the costs and complexity of using the space.