فهرست مطالب علی محمد مزیدی شرف آبادی

Social networks and modern media challenge the traditional media by constantly generating identity policies and distributing a form of active autonomy, and force its level of influence and believers to reconsider. Meanwhile, the pulpit, as one of the most traditional and political communication networks in Iran, has also challenged by the growing dominance of social media. Due to the importance of this issue, the present study has conducted a comparative survey of young people and officials about the structures of unconvincing pulpits in Iran. Accordingly, by compiling a researcher-made questionnaire, the opinions of 420 young people in Tehran and 30 active pulpits in the mosques of this city about the impact of the five structural issues of market economy, politics, ethics, religious autonomy and society. Modernity has studied on the unconvincingness of the pulpits. The results show that the most important structure in the formation of the pulpit's dissatisfaction from point of view is the inappropriate performance of officials and from the pulpit's point of view, the most important structure for the formation of the pulpit's satiety is the problems of the modern world. Hence, it seems that the phenomenon of pulpit persuasion in Iran is one of the examples that has disrupted the dynamic and two-way relationship between public culture and official culture.

 The purpose of the current research was to develop a model of the functions of social networks in the control of the psychological security crisis of the family (the post-crisis phase of the Khuzestan flood case study). This research was done in two parts, qualitative and quantitative. 

 in the qualitative part, by interview and grounded theory method, the components of the model of social network functions effective on the control of the psychological security crisis of the family in the post-crisis phase were categorized into 6 data networks of the foundation, including: The central phenomenon, causal conditions, contextual conditions, intervening conditions, strategies and consequences were categorized. The statistical population in the qualitative part includes academic professors specializing in crisis management and the functions of social networks, as well as experienced experts in the field of flood crisis management in Khuzestan province who are active in this field (such as managers of the crisis management organization). Sampling method in the qualitative part was obtained from saturated and targeted level equal to 20 people. In the quantitative part, the qualitative model presented in the previous part was tested by questionnaire and structural equation method. The statistical population in the quantitative part was the experts and employees of the crisis management organization in Iran. 

 Sampling in quantitative part was obtained by simple random sampling equal to 384 people. Based on the results of the qualitative section, the identified codes were categorized into 6 main networks, 16 main components and 87 sub-components. Based on the results of the quantitative part, causal conditions with a factor load of 0.588 have an effect on the central phenomenon. The central phenomenon, contextual conditions, and intervening conditions are effective on strategies with factor loadings of 0.515, 0.309, and 0.419, respectively, and strategies are effective on outcomes with factor loadings of 0.558. 

 Based on the obtained results, it is suggested that in the post-crisis phase such as Khuzestan flood, the internet should be provided to the people of the society so that they can receive news and information quickly through social networks. Society must be ready to accept social networks; Therefore, for this purpose, the government should create the necessary culture for using social networks among the people.

Designing a strategy that provides the specific goal of an organization is called goal-based management. This research seeks to empirically analyze the effect of public relations strategies on safe shipping communications based on goal-based management. The current research method is of a combined type. In the qualitative part, the interview tool was used and the experts were interviewed until reaching theoretical saturation, and the data was coded using Max QDA software, and the dimensions and components of the qualitative part are as described below, including crisis management. Maritime accidents, protection of interests, demand for seafaring, seafaring culture, reduction of seafarers' worries, seafarers' problems, responsibility to stakeholders, management of seafaring accidents, seafaring culture and improving the quality of seafarers' education were identified. In the quantitative part, using a researcher-made questionnaire that was obtained from the qualitative part; After presenting the hypotheses, according to the results of the qualitative section, the research hypotheses were evaluated; And also through SPSS software, the obtained data were analyzed quantitatively. In addition, using linear regression test, the hypotheses were checked and all research hypotheses were confirmed.

The current research was conducted with the aim of identifying and presenting a control model of social harms of teenagers in the use of virtual social networks. The research method was of a mixed method type, which was operationalized and implemented in two qualitative and quantitative parts. The research method in the descriptive quantitative phase was a survey type and the statistical population included all specialists in the field of communication and modern communication media who were selected to participate in the research. The data collection tool in the quantitative part was a researcher-made questionnaire taken from the qualitative phase. The data were analyzed in the quantitative phase using the software package for social sciences and Smart PLS. The findings of the research showed that the convergent and discriminant validity indicators indicate the desirability of the validity of the variables and the values ​​of Cronbach's alpha coefficient and composite reliability indicated the accuracy of measuring the dimensions of all the variables. The estimated values ​​(factor loading, critical values ​​and significance level) indicated that the factor loadings related to the dimensions and items of all variables are in a favorable condition. In fact, the correlation of the variables with the dimensions and items related to these dimensions was high, so the convergent validity related to the dimensions of the variables at the level of the items is established. According to the results, the research model included the dimensions of mental and emotional injuries, weakening of social values, violation of sexual norms, moral injuries and changing behavioral patterns. The findings provide useful implications in the control and prevention of cyberspace harms.

Considering the importance of communication in the family, the purpose is to invent a communication model by creating innovative conversations on the part of the parents to strengthen the bonds within the family. The design and validation of the model was done with a mixed method, and the data was collected through interviews and then questionnaires. The statistical population is family experts and psychologists and then the families of Kermanshah city. Purposive sampling and then random sampling were done and the sample size was determined to be 200 people based on Klein's rule. In the qualitative part, the thematic analysis was done with Maxqda, and factor ranking was done with interpretive structural equations and Micmac. 21 factors such as respect, mutual understanding, allocation of clarity, awareness and proper implementation of roles, direct verbal and non-verbal relationships, recognition and provision of needs, intimacy of members, religious values, logical beliefs, problem solving, children Proper parenting, consultation between members, etc., were identified as dimensions of the model and they had the highest ranks in the ranking of the two factors of recognition and satisfaction of needs and intimacy between members.

Despite the high quality of medical services and cheap prices, health tourism in Iran has not yet been able to gain its position in the market due to several factors, including the lack of proper use of media and communication tools. Of course, about the nature of health tourism, significant and relatively extensive researches have been done so far, but the issue of identifying the role of media in attracting health tourists has been neglected. In this research, which deals with the same issue, in-depth interviews were conducted with experts in the field of health and media. The data was collected through a questionnaire and analyzed using confirmatory factor analysis (qualitative method). The main factors in this research were divided into 4 groups: message type, audience, communication channels, and the message transmitter based on the communication model. Classification and sub-components were presented with more explanation and based on current issues in the form of health tourism model. The results showed that the audience is the most important factor for the development of health tourism in the country, and after that, the factors of communication channels, message type and message transmitter are ranked third and fourth respectively.

Television channels are always trying to make and air attractive programs for their audience to have a greater impact by drawing a bigger audience. The wider audience a program can pull in, the more people sitting on piles of wealth and power wish to take part in the production and broadcasting of that program.Produced in different forms including talk shows, documentaries, dramas, or a combination of all these, if they offer attractive features to the audience, they become television brand programs. In terms of purpose, the present study is an applied in the form of a survey. In terms of method, it is qualitative and quantitative. The methods used for collecting data is a combination of the Delphi method, in-depth and quantitative interviews using a questionnaire, extracting data from documents and research theoretical foundations, and experts’ opinions to present the pattern of the model. 20 SPSS and Grand Theory software are used to analyze the data and test the research questions. The general outcomes indicate that there is a significant positive relationship between three features including brand identity, brand special value, brand differentiation and three other features including hosts, guests, and program content.Based on the results, organizational identity acknowledges that there is a strong psychological state and an underlying relationship between the employees of the organization and the audience.

Recently, the influence of social media has affected various departments, including public relations in organizations (Alagoy & Brislow, 2016). Social media not only help to provide a large amount of information but also greatly improve the participation and voice of the organization in front of the public (Al-Kandari et al., 2019). Social media provides multiple opportunities for public relations professionals to interact with the public (Curtis et al., 2010). As such, PR professionals must adapt and grow their knowledge and skills to keep up with the evolving digital landscape. However, empirical evidence in public relations is scarce and there is limited understanding of its true value to organizations or the public. According to Sutherland et al. (2020), little research has been done on the successful implementation by public relations of social media for organizations. Most of the insights gathered have been through case studies and industry reports, which are not generalizable to the service sector. On the one hand, the breadth and diversity of the services sector's activities in the economy, along with its contribution to added value and employment, doubles the importance of paying attention to this sector. On the other hand, success in providing services is not possible without the opinion and maximum participation of stakeholders, and public relations in the Tehran Metro Organization, as the largest urban railway organization in the country and one of the most important transportation infrastructures of citizens in the capital, can help transfer policies and programs. The organization should act very effectively with the stakeholders as well as their ideas, thoughts and suggestions to the decision-making institutions in the organization. However, the current structure of public relations in the Tehran Metro organization suffers from problems related to traditional structures, lack of innovation, weakness in creating interaction with members of society in the field of organization services and receiving feedback from the audience to the organization, which has caused public relations despite having The necessary capacities and tools cannot gain a suitable position among their audience. Considering the importance of public relations duties in reflecting organizational problems and providing consistent information outside and inside the organization to the people and officials of the organization and helping to make internal decisions in order to solve problems and improve processes, the weakness in the efficiency of public relations activities leads to the degradation of the organization's position. It is among the general public. Considering the central role of the Tehran Metro Organization in the satisfaction of citizens with urban transportation, and while paying attention to the importance of public relations, it is necessary to clarify the necessity of people's right to access correct, accurate and fast information from each organization, based on a necessity and responding to the needs of the audience. has been created, it seems that creating a public relations model based on the use of social media can be a solution in this field. The current research was conducted to design a pattern of using social media in order to improve the effectiveness of public relations of a service organization with a mixed approach.

This research is applied in terms of purpose and exploratory in nature, which has been analyzed with a mixed (qualitative-quantitative) approach. In the first stage, the qualitative method and in-depth interviews were used to identify the components of the model. In the qualitative section, there are 16 academic experts and senior managers of the Tehran and Suburbs Metro Operation Company who were selected in a targeted manner. In this research, the criteria for selecting samples was having a doctorate in the field of media management, having research experience related to the research field, and executive work experience in the field of public relations. In order to analyze the data of the qualitative part, the theme analysis method was used using MaxQDA software. In order to check the reliability of coding, the test-retest reliability method was also used. Next, to fit the model designed in the qualitative part, a quantitative method with a structural equation modeling approach was used. The participants in this section included the managers and experts of Tehran and Suburbs Metro Operation Company. To determine the sample size, Klein's rule (2005) was used to determine the sample size for the structural equation modeling method. Klein (2005) recommends using 5-10 times each parameter to estimate sample size and describes 200 as an average sample size. Therefore, since there are 30 items in the measurement model, a minimum of 150 samples and a maximum of 300 samples are required. Therefore, according to Cochran's formula, 200 people is a sufficient sample size. The samples were selected by stratified random method. The data collection tool in the quantitative part was a questionnaire based on the findings of the qualitative part, whose validity was confirmed by the content validity method and its reliability was confirmed by Cronbach's alpha method. Quantitative data analysis was done by Lisrel software.

In the qualitative part, based on the analysis of the interviews with the theme analysis method, it was determined that the pattern of using social media in order to improve the effectiveness of the public relations of the service organization includes two main themes of social media capabilities and the promotion of the organization's public relations activities, 5 sub-themes and 30 concepts. The category of social media capabilities includes three sub-themes of media communication, ease of use of social media, social media notification, and promotion of public relations activities of the organization includes two sub-themes of communication in public relations and development of public relations. Based on the qualitative part, the initial model of the research was formed, and in order to fit the model obtained from the qualitative part and analyze the relationships of the model, the structural equation modeling technique was used. In the quantitative part, based on data analysis by structural equation modeling with Lisrel software, it was also determined that there is a significant relationship between the use of social media and the promotion of public relations of service organizations. Finally, the findings of structural equation modeling showed that the designed model has an acceptable fit.

With the increasing development of technology and digitalization, today's audiences have changed a lot compared to the traditional audiences of the past. Accordingly public relations must grow and change along with new media and tools. Tehran Metro Organization, as a public service organization, needs constant accountability and awareness in various fields, including technical defects, accidents and social issues that have occurred in the service environment of this organization. This issue has become more prominent with the increasing demands and information needs of today's audience. According to the results of this research, social media capabilities with the benefit of media communication, information and ease of use can help the public relations of Tehran Metro in realizing this. These capabilities, as a communication bridge and watchdog of the social system, can play an important role in conveying the demands and expectations of the people and expressing the achievements and actions of the service organizations. By relying on the results of this research and using the capacities of social media, public relations managers and policymakers of service organizations can provide a suitable platform for the development and promotion of the effectiveness of public relations activities and improve the performance of the organization on the one hand and the satisfaction and well-being of the society on the other. On the other hand, have a pi. For this purpose, it is suggested that the Tehran Metro Organization and organizations active in the public service sector, by participating in discussions and sharing the current social issues of the society, create stronger communication with the audience. Public service organizations can show their empathy with the audience by addressing social issues along with news and information related to their organization and creating effective communication with them. Also, the Tehran Metro Organization should have an active and responsive presence in the social media space, respond responsibly to the events and issues that occur in the metro environment, and provide information with full transparency on the social media of this organization. In the following, it is suggested that the Tehran Metro Organization, by documenting the activities of the organization by creating news and video content, use the virtual space to present the news of the activities to the contacts and the media. The organization should keep in mind the principle of honesty in the transfer of organizational activities on the social media to gain the trust of the audience.

This study seeks to study the sacred defense cinema during the four decades after the Islamic Revolution (1360-1400). The ups and downs of this cinema during the forty years after the Islamic Revolution, the study of developments and the role of governments after the Islamic Revolution, is the subject of this research. The theoretical framework of this research is based on two theories of "complement-reflection" and "shaping", according to which art is a reflection of social conditions and at the same time it is used to shape public opinion. In this research, qualitative content analysis method has been used for a deeper understanding of the structure and function of sacred defense cinematic works. The results of the research show that pathologically, the sacred defense cinema has been unloved by governments, officials and relevant institutions during the forty years after the Islamic Revolution. The findings also show that most films in this genre, despite different categories, both in the war critic category and in the war group, due to the special sensitivities of this genre, try to promote the sacred defense. Although there have been ups and downs in the quality and quality of films over the past four decades, the reflection of the events of the Holy Defense

Today, the Internet is one of the greatest human achievements, which with its wide and unfinished functions, capabilities and potentials, which are increasing every day, has often put various aspects of human life under positive and negative effects. The mental security of the family comes from a healthy life. Natural crises such as floods and earthquakes can affect the psychological security of families. Therefore, the purpose of the current research is to evaluate the functions of social networks in controlling the psychological security crisis of the family in the post-flood crisis phase of Khuzestan. This research was conducted by qualitative research method and foundation data method and with the help of interview tools. The statistical population includes academic professors specializing in crisis management and the functions of social networks, as well as experienced experts in the field of flood crisis management in Khuzestan province who are active in this field (such as managers of crisis management organizations). Sampling method is a saturated and purposeful level, based on which, the number of samples was 20 people. Based on the results, the identified codes were categorized in 6 main networks of the Foundation's data method, including central phenomenon, causal conditions, field conditions, intervening conditions, strategies and consequences. In the end, 16 main components and 87 sub-components were obtained in the mentioned networks for the functions of social networks in controlling the psychological security crisis of the family in the stage after the Khuzestan flood crisis.

It is clear that virtual social networks, like any other human innovation and achievement, were formed with the motive of providing welfare and achieving the perfection of human societies, but in the course of its implementation, due to some biases and misuses. Incorrect use of this tool has led to physical, psychological and social harm to the human race. Such damages may become widespread to the extent that they question the benefits and benefits of virtual space and virtual social networks. Therefore, it is essential to recognize these social harms and provide solutions for the proper use of these virtual social networks. In this regard, the results can provide a suitable platform for better use of these networks and reduce concerns about To provide young users who are an important and basic stratum in societies. This research was conducted with the aim of investigating the social harms of teenagers in virtual social networks.

In the current study, ten media experts were selected and interviewed using theoretical and purposive sampling using the qualitative approach and grounded theory method. The theoretical sampling process continued until data saturation. The collected data were analyzed using open, axial and selective coding, and the findings were presented using a paradigmatic model (a core category).

The results of the analysis of the themes of the three main categories of information bombardment, mental confusion and Internet addiction showed that information bombardment has two sub-categories of information volume and quality of information, mental confusion has two sub-categories of mental dependence and mental problems, and internet addiction also has two sub-categories: excessive use of the Internet, and the difficulty of stopping the use of the Internet.

The results showed that the damage caused by the virtual space in the psyche of teenagers causes disruption in their performance. It is necessary to adopt strategies and strategies to control and manage the social damage of teenagers in the networks. Virtual social networks reduce and minimize the vulnerability of teenagers.

Given the above, the question arises that what is the policy model of social network management with emphasis on citizenship culture? In this research, a combined method (qualitative and quantitative) has been used. The statistical population consists of two parts; In the qualitative section, all new articles after 1394 and 2014 were selected and reviewed and the components of the principles of using social networks, personal characteristics, communication, benefits of using social networks and finally the characteristics of social networks in relation to The social network variable has been obtained and in relation to the culture of citizenship, the components of citizenship behaviors, legal dimensions of citizenship, dimensions of citizenship culture and development of citizenship culture have been obtained. The relevant questionnaire was prepared and distributed in a quantitative part among the citizens of Tehran to 384 people and was analyzed using linear regression method and the results showed that the research hypotheses were confirmed.

Virtual social networks have given rise to new phenomena such as virtual citizenship and virtual citizenship education in various human societies. The purpose of this study is to investigate lived experience of young generation to understand the impact of social networks on their upbringing in the context of Islamic Republic of Iran. In this research, the qualitative method of ethnography is used both as a research method (to understand analytical attitude of individuals about research subject) and as a method of data collection (observation and interview through active presence of researchers in two virtual social networks of Telegram and WhatsApp). Researchers also considered Geertz's two-step method for clear description and interpretation to present and analyze the data. The research findings revealed that technological developments have made young Iranian citizens more familiar with their citizenship rights and culture. Also, the lived experience of Iranian youth shows a change in individuals’ role as a passive citizens in real social networks to active citizens in virtual social networks. In addition, the research findings indicated the diversity of learning resources and issues related to citizenship rights. Thus, virtual social networks have created new opportunities for educating the young generation, which makes changes in current Iran’s educational policies inevitable.

The goal of this research is to compile & design a model for promoting sacred defense cinema production with an approach of Grounded Theory. This research is applied in its nature and executed with a qualitative method. The statistical population of the research consists of film specialists, cinema producers, experts & cultural managers. Then, 22 persons were selected based on theoretical saturation. Semi-structured interviews were used as a tool of data collecting and then, they were analyzed in three stages of open, axial & selective coding. The findings show, to improve sacred defense cinema, there should be paths provided to cause an increase in productions. It is also necessary that authoritative views should be put aside and pay attention to technical & production infrastructures. An adequate budget for film production in line with the goals of sacred defense is a must. Strong research-based works together with core concepts values in providing suitable screenplays should also be paid special attention.

is one of the most important forms of Iranian drama. Taziyeh in different cities and regions of Iran has differences in performing method and form and is performed in a traditional way in Meybod city and during all these years as a performing art has always been in close contact with the people and is a part of the general culture of these people. Due to the importance of Taziyeh in Meybod and focusing on its special features in this region, this study investigates the form of Taziyeh in this city. The purpose of this study is to study the characteristics and features of taziyeh in Meybod, as a religious media and to record its unique features among other methods of performing taziyeh in other parts of Iran. Therefore, the basis of preserving the structural aspects and emphasizing and paying attention to the content elements as well as the communicative approach of taziyeh with the people, which is directly related to the religious beliefs of people, has been seriously considered. The present study is based on this hypothesis that: “The life of Iranian taziyeh is depended on traditional, cultural and religious belief of people. due to the religious and traditional beliefs of the people, and ignoring this popular range can affect the quality of performance and its acceptance.” “. Therefore, in this study, we seek to answer the main question: “What outstanding features in the performance and communication of taziyeh in Meybod have caused the survival of this theatrical style in this city?” And “Will the disconnection of traditional and cultural backgrounds destroy the popular position of Taziyeh?” To find the answer of these questions, Taziyeh in Meybod is studied with a long history and it is widely accepted by the people.Based on the findings, I will seek to evaluate and focus on the characteristics of taziyeh and the cultural and social characteristics of this ecosystem. Recognize, the important features between the past of Taziyeh and the predictable possibilities about the future of this Iranian performing art.

Social media is an integral part of organizations and is one of the most important dimensions in order to help public relations activities and leads to the development of organizational activities, but how to use these media correctly is important. The purpose of presenting the public relations model of Tehran metro was with emphasis on social media. This research is applied in terms of purpose and descriptive survey method. It has also been done with a sequential mixed research approach. The statistical population of the research consists of academic experts in the field of public relations and media and experts active in Tehran Metro Company. In this study, judgmental sampling method is used and the data collection tool is interview and questionnaire. First, in the qualitative section, to identify the components of the model, interviews were conducted until the theoretical saturation was reached, and coded and analyzed by Max QD software. . The results showed that for social media, the main components of media communication and ease of use of social media have been identified as influential factors of the relevant model and social media information as an effective factor. The title of influential factor and the development of public relations were identified as influential factors and each of these components has effective and influential indicators that are presented in the conclusion.

This study has been evaluated in order to investigate the factors in using social media with emphasis on public relations of Tehran metro. Since social media is an integral part of organizations and is one of the most important dimensions in helping public relations activities and leads to the development of organizational activities. To answer this question, qualitative and quantitative methods have been used, and for the qualitative part, from the interview to the theoretical saturation has been used, and after identifying the components and indicators related to the qualitative part, using Max QD software O coding has been done. Then, based on a questionnaire distributed among experts, influential and influential factors were identified and it was found that for social media, the main components of media communication and ease of use of social media as influential factors of the relevant model and social media information as The effective factor has been identified and presented for the public relations of Tehran metro and in conclusion.

Media literacy is a topic that takes into account the power of the audience to understand how the media works and how it works, and wants to turn this analysis into an habit and task for the audience. Accordingly, the present study has examined the relationship between cultural capital and media literacy among young people in Bafgh city. This research has been carried out using survey method and multi-stage cluster sampling on 384 individuals among youth in the city of Bafgh. Data were collected using researcher made questionnaires of cultural capital and media literacy. Data analysis was performed using SPSS and Amos software. Findings showed that between cultural capital and media literacy there was direct and significant relationship (p <0. 001). Among the dimensions of cultural capital, the objective dimension had the strongest relationship with media literacy. Analysing the structural equations model, showed that the impact of cultural capital on media literacy is %0. 57, which indicates the direct relationship between these two variables.